За Клиента
Raychev & Co is a licensed surveying and geodesy firm in Varna led by Eng. Ruslan Raychev, covering cadastre work, investment design, construction surveying, drone photogrammetry and property status changes. The firm serves architects, developers and property owners across the Varna region. DomGrid delivered the firm’s first real website together with hosting, maintenance and ongoing advisory support.
Предизвикателство
- No Digital Front Door: Every enquiry came by phone, with no way for prospective clients to pre-qualify the firm online.
- Local Invisibility: The practice did not appear in local Varna-area searches for geodesy and surveying services.
- Repetitive Pre-Sales Questions: The same basic questions consumed the team’s time on every first call.
- Two Audiences, Two Languages: Local Bulgarian clients and international property owners both needed to be served.
Цели
- Build a Local-SEO-First Website: Structure the site around Varna-area geodesy search intent from day one.
- Present the Full Service Range: Give each service a clear, findable home with plain-language explanations.
- Lower the Contact Barrier: Let visitors reach the firm on whatever channel they already use.
- Establish Trust Quickly: surface reviews, partners and answers to common questions before the first call.
Стратегия и Решение
Проучване и Анализ
We mapped how architects, developers and property owners actually search for geodetic services in the Varna area and reviewed which trust signals matter most to a professional-services audience evaluating a firm for the first time. The architecture and content plan were built around those search intents rather than around an internal org chart.
Стратегия
- Local SEO Architecture: Service pages and metadata targeting Varna-area geodesy searches in Bulgarian and English.
- Bilingual Content: Full BG/EN versions via TranslatePress with proper language switching.
- Multi-Channel Contact: A chat widget covering Viber, Messenger, WhatsApp, phone and email so visitors choose their channel.
- Trust Layer: FAQ section, Google reviews, partner and client logo wall, and an embedded map.
Изпълнение
We implemented the Elementor build with the service-page architecture, integrated the multi-channel chat widget, FAQ module, logo wall and map, and configured WP Rocket for caching and asset optimisation.
Крайни Резултати и Обобщение
Резултати
- Findable Locally: The firm now has an indexable presence targeting Varna-area geodesy searches where it previously had none.
- Lower-Friction Enquiries: Visitors reach the firm through five contact channels instead of phone only.
- Fewer Repetitive Calls: The FAQ answers standard pre-sales questions before the first conversation.
- A Growing Trust Layer: Ongoing advisory keeps adding review collection and trust elements over time.
- Measured Performance: As of July 2026 the live site scores 98/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.0 s.
Обобщение
Raychev & Co went from phone-only to a bilingual, local-SEO-structured web presence with multiple low-friction contact paths. With DomGrid handling hosting, maintenance and continuous advisory, the site keeps improving rather than standing still, which is exactly what a professional-services firm needs from a long-term digital partner.