За Клиента
Decarbonyzer is an automotive eco-tech workshop launching HHO engine decarbonisation, a service most vehicle owners have never heard of. The site had to explain the science, remove the pricing objection, convert visitors into bookings and recruit franchise partners, all at once. DomGrid built it around exactly those four jobs.
Предизвикателство
- Unknown Technology: HHO decarbonisation means nothing to most drivers until it is explained.
- Price Suspicion: Unfamiliar services trigger cost anxiety that kills bookings.
- Two Funnels Needed: Consumers book a service, franchise partners join a business, and the paths must not mix.
- Credibility from Scratch: A new workshop with a new technology needed proof fast.
Цели
- Explain the Science Plainly: A How It Works section any driver can follow.
- Kill the Price Objection: A fully transparent pricing matrix by engine size.
- Convert to Bookings: An appointment flow at the natural decision point.
- Recruit Partners Separately: A dedicated Become a Partner funnel for franchise expansion.
Стратегия и Решение
Проучване и Анализ
We studied how unfamiliar automotive services win first customers and found that transparent pricing plus plain-language science are the two levers that overcome hesitation, so both anchor the homepage journey.
Стратегия
- Four-Tier Transparent Pricing: Prices by engine size published openly, removing the biggest objection.
- Plain-Language Explainer: The bubbler-protected Bluetooth-OBD process described with a before-and-after illustration.
- Dual Funnels: Consumer booking flow and franchise recruitment kept structurally separate.
- Credibility Anchors: Founder credentials from TU-Varna engine research, benefits block, location and hours.
Изпълнение
We built the Elementor site with the pricing matrix, How It Works explainer, benefits block, booking flow and the separate Become a Partner funnel, surfacing the founder’s research credentials.
Крайни Резултати и Обобщение
Резултати
- Understandable Technology: Drivers grasp the service within one scroll.
- Objection-Free Pricing: Transparent tiers replace suspicion with a decision.
- Two Working Funnels: Bookings and franchise enquiries flow through separate paths.
- Credible New Brand: Research credentials and clear process build trust from zero.
Обобщение
Decarbonyzer’s site solves the hardest marketing problem, selling something nobody has heard of, with the two proven levers: plain science and transparent pricing. Consumers book, partners apply, and both funnels run on the same clear story.