За Клиента
Pharnetix is a Bulgarian pharmaceutical producer and distributor built on more than 30 years of family heritage, running its own production, scientific research and a logistics network reaching over 1,500 pharmacies from bases in Sofia and Straldzha. DomGrid built the company’s new corporate site presenting that scale to B2B partners, pharmacies and institutions.
Предизвикателство
- An Intangible Service: Education consulting is hard to evaluate until the process is made visible.
- Two Decision-Makers: Students choose, parents pay, and both audiences must be convinced.
- Layered Offer: Limited contact and inquiry options resulted in missed opportunities with clients and partners.
- Lack of Trust Signals: Career tests, specialty choice, applications, exam prep and camps needed clear packaging.
- Trust Through Outcomes: Real student stories are the strongest proof this category has.
Цели
- Present the Whole Company: Production, products, research, distribution and media under one coherent architecture.
- Serve B2B Partners: A partner funnel and a direct link into the electronic ordering portal.
- Go Bilingual: BG/EN versions for international suppliers and partners.
- Handle Compliance: GDPR, cookies and category-specific legal declarations done properly.
Стратегия и Решение
Проучване и Анализ
We analysed how pharmaceutical producers and distributors present credibility to B2B audiences and structured the site around the proof points that matter to pharmacies: production control, logistics reliability, exclusive portfolio and scientific grounding.
Стратегия
- Five-Pillar Architecture: About, Production with products and research, Distribution, Magazine and Advertising, and Contacts.
- Proof-Point Storytelling: Own production and quality control, 1,500-plus partner pharmacies, two logistics bases, laboratory research.
- B2B Funnel: A Become a Partner flow plus a prominent link to the electronic ordering system.
- Human Anchor: CEO presentation, vision and mission, and partner testimonials carrying the heritage story.
- Showcase Trust Elements: Incorporate partners and testimonials to strengthen credibility with clients and collaborators.
Изпълнение
We built the site with the five-pillar architecture, the product catalogue presentation, the partner funnel and ordering-system integration, bilingual BG/EN delivery via TranslatePress and WP Rocket for performance, plus the full legal and compliance page set.
Крайни Резултати и Обобщение
Резултати
- Heritage Made Visible: 30-plus years of experience presented at the scale it deserves.
- A Structured Offer: Production, research, distribution and media each in its place.
- B2B Path Working: Pharmacies move from the site into the ordering system in one click.
- Confirmed DomGrid Build: Attribution in the site footer.
- Measured Performance: As of July 2026 the live site scores 96/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.4 s.
Обобщение
Уебсайтът на Pharnetix now presents like the company it is: three decades of pharmaceutical heritage, its own production and a logistics network serving 1,500-plus pharmacies, all structured for the B2B audience that matters. The site carries the story and hands partners straight to the ordering system.