За Клиента
International Arbitration Chambers is a specialist boutique in New York founded by Bulgarian-born arbitration counsel Parvan P. Parvanov, handling international arbitration matters including ICSID cases and business-of-sports disputes, with more than $3 billion in active claims. DomGrid built the firm’s website to stand up to scrutiny from sophisticated cross-border clients comparing it against much larger international practices.
Предизвикателство
- Calibre Mismatch Risk: A boutique competing with global firms cannot afford a website that signals anything less than top-tier.
- Sophisticated Audience: General counsel and executives evaluating arbitration counsel judge restraint, precision and proof.
- Complex Practice Scope: Five distinct practice areas needed separation without clutter.
- Глобален обхват: The firm operates across New York, Washington DC, London, Paris and Switzerland and the site had to reflect that.
Цели
- Design for High Trust: A deliberately restrained, typography-led design appropriate for a legal audience.
- Separate the Practice Areas: Five focused pages that referrers and clients can link to directly.
- Prove, Do Not Claim: Named third-party testimonials placed where evaluation decisions happen.
- Perform Worldwide: Fast loads for visitors across continents.
Стратегия и Решение
Проучване и Анализ
We studied how leading arbitration chambers and disputes boutiques present themselves and what signals general counsel respond to when shortlisting counsel. The conclusion was consistent: restraint, structure and named proof outperform marketing language in this audience, and the design followed that principle throughout.
Стратегия
- Restrained Visual Language: Clean typography and structure over decoration, matching how elite legal practices present.
- Practice-Area Architecture: Representation before tribunals, arbitration-related litigation, arbitrator appointments, expert witness services and contract drafting, each on its own page.
- Named Proof: A reviews page with testimonials from UK CEOs, a German conglomerate executive and a Skadden partner.
- Global Venues Section: Presenting the firm’s reach across five arbitration centres.
Изпълнение
We implemented the practice-area architecture and attorney biographies, built the reviews and global venues sections, and configured WP Rocket for fast worldwide delivery.
Крайни Резултати и Обобщение
Резултати
- Credibility That Holds Up: The site withstands comparison with far larger international practices.
- Linkable Expertise: Each practice area has its own destination for referrals and search.
- Proof Where It Matters: Named testimonials from recognisable figures sit at the evaluation point.
- Longevity: The site has served the firm since 2021 without needing structural change.
- Measured Performance: As of July 2026 the live site scores 93/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.7 s.
Обобщение
A boutique’s website is often its first credibility test with sophisticated clients. International Arbitration Chambers passes that test with a restrained, structured presence that lets the work and the named endorsements speak, exactly the register its audience expects.