За Клиента
JuniorTours is a licensed tour operator running kids’ entertainment, tourism, parties, an academy and birthday events since 2015. Its website had not been touched in over four years: core, plugins and PHP were all outdated, and parents planning a party could not estimate cost without calling. DomGrid refurbished the site and built the calculator that answers the question parents actually have.
Предизвикателство
- Four Years of Drift: Outdated WordPress core, plugins and PHP created real security and breakage risk.
- Dated Visual Layer: The design no longer matched the brand parents were buying.
- Price Opacity: Every party enquiry started with a phone call because there was no way to estimate cost.
- Five Service Lines: Junior Entertainment, Tourism, Parties, Academy and Birthdays all needed refreshed presentation.
Цели
- Bring the Stack Current: Core, plugin and PHP updates closing four years of gaps.
- Refresh the Visual Layer: Modernisation across all five service-line pages.
- Build the Calculator: Let parents self-estimate kids’ and teen party costs.
- Reduce Phone Dependency: Turn cold calls into informed enquiries.
Стратегия и Решение
Проучване и Анализ
We assessed the technical debt accumulated over four untouched years and analysed the enquiry pattern, which showed price discovery as the dominant reason for first calls. The calculator was designed to answer that question before contact.
Стратегия
- Full Stack Refresh: WordPress core, plugin and PHP updates restoring security and performance.
- Visual Modernisation: Refreshed design across the five service-line landing pages.
- Custom Party Calculator: Separate parameters for kids’ parties and teenager parties producing instant estimates.
- Informed Enquiries: Parents contact the team already knowing the ballpark.
Изпълнение
We executed the core, plugin and PHP updates, refreshed the visual layer across all five service lines on Elementor and developed the custom party-cost calculator with dual parameter sets.
Крайни Резултати и Обобщение
Резултати
- Technical Debt Cleared: A current, secure stack after four years of drift.
- Brand-Matched Design: The visual layer again reflects what the company delivers.
- Self-Service Estimates: Parents get a price range in seconds instead of a phone call.
- A Genuine Differentiator: No competitor offers an equivalent calculator.
Обобщение
JuniorTours got two upgrades in one project: a security-critical stack refresh and a party-cost calculator that converts price-curious parents into informed enquiries. The second is the kind of feature competitors notice.