За Клиента
Petronik Group runs two vehicle inspection centers with 14 years of steady walk-in volume. Its dated website had an outdated booking system, no automated confirmations and thin per-location information, so the phone carried the load. DomGrid rebuilt the site around a modern booking flow with automation on both sides of the visit.
Предизвикателство
- Outdated Booking System: The old flow pushed drivers back to the phone.
- No Automation: Confirmations and reminders were manual or absent, and expired inspections went unnoticed.
- Thin Location Pages: Two centers with no individual presence or reviews.
- Phone-Carried Load: The team absorbed the friction the website created.
Цели
- Rebuild Around Booking: Make online booking the default path, not the exception.
- Automate the Journey: Confirmations at booking, SMS reminders before inspection expiry.
- Give Each Location Its Page: Dedicated info and reviews per inspection point.
- Shift Volume Off the Phone: Incentivise the online path with a promotional price.
Стратегия и Решение
Проучване и Анализ
We analysed how drivers search for and book vehicle inspections and where the old flow leaked them back to the phone, then designed the new booking journey with a financial incentive to change the habit.
Стратегия
- Incentivised Online Booking: A new booking system with a promotional price for online bookings versus walk-ins.
- Two-Sided Automation: Email confirmations at booking, SMS reminders one week and one day before inspection expiry.
- Per-Location Presence: Dedicated pages per center with their own Google reviews, 4.6 out of 5 across more than 425 reviews.
- Practical Tooling: An inspection-validity checker linking to the official registry.
Изпълнение
We rebuilt the site on Elementor with the modernised design, implemented the new booking system with the promo-price logic, configured the email and SMS automation and built the per-location pages with review integration.
Крайни Резултати и Обобщение
Резултати
- Booking Moved Online: The promo price actively shifts volume away from walk-ins and calls.
- Clients Come Back on Time: SMS expiry reminders turn one visit into a recurring relationship.
- Locations Compete on Proof: Each center shows its own reviews to local searchers.
- A Lighter Phone: The team spends less time on scheduling and more on inspections.
Обобщение
Petronik Group turned a phone-dependent operation into a self-service booking flow with automation on both ends: confirmations when drivers book, reminders before inspections expire. Fourteen years of walk-in loyalty now has a digital engine behind it.