За Клиента
KalaBaby is a family-run WooCommerce baby store with more than 3,500 customers that had outgrown its setup and was held back by slow hosting. DomGrid rebuilt the store, migrated it onto DomGrid’s managed infrastructure and restructured it around how parents actually shop, with the eurozone transition handled along the way.
Предизвикателство
- Slow Legacy Hosting: Page speed was costing the store shoppers and rankings.
- Outgrown Structure: The category tree no longer matched how parents browse.
- Currency Transition: The eurozone switch required dual pricing during the transition period.
- Order Value Ceiling: No mechanic encouraged larger baskets.
Цели
- Migrate to Fast Infrastructure: DomGrid managed hosting on Hetzner with server-level caching.
- Rebuild the Store: A full WooCommerce rebuild with a dedicated speed-optimisation pass.
- Restructure for Parents: Categories matching real shopping patterns.
- Lift Average Order Value: A free-shipping threshold nudging bigger baskets.
Стратегия и Решение
Проучване и Анализ
We audited the performance bottlenecks of the legacy environment and analysed the store’s actual purchase patterns, which showed parents shopping by need and occasion rather than by the old category logic.
Стратегия
- Hosting Migration: Move onto DomGrid’s Hetzner NVMe infrastructure with server-level caching.
- Speed Pass: A dedicated optimisation pass across the rebuilt store.
- Parent-Shaped Categories: A restructured tree covering toys, feeding, textile, summer and promo.
- Transition Pricing: Dual EUR and BGN pricing with a free-shipping threshold to lift order value.
Изпълнение
We rebuilt the WooCommerce store with the restructured category tree, executed the migration onto DomGrid hosting, ran the speed-optimisation pass and implemented dual pricing with the free-shipping mechanic.
Крайни Резултати и Обобщение
Резултати
- Noticeably Faster Store: Migration off slow hosting plus a dedicated speed pass transformed page loads for shoppers.
- Categories That Match Shopping: Parents find products the way they think about them.
- Transition Handled: Dual EUR and BGN pricing carried the store through the currency switch.
- Bigger Baskets Encouraged: The free-shipping threshold works on every order.
Обобщение
KalaBaby’s rebuild fixed the two things that quietly cap a growing store: speed and structure. Migrated onto fast managed infrastructure and reorganised around real shopping behaviour, the store now serves its 3,500-plus customers the way a modern baby shop should.