За Клиента
Yasna Kniga is an independent Bulgarian children’s book publisher selling directly to parents while also pitching its titles to international publishers. Its existing shop was not built for direct-to-consumer e-commerce at scale, so DomGrid rebuilt it as a proper WooCommerce store prepared for the eurozone and modern courier delivery.
Предизвикателство
- Store Not Built to Scale: The legacy shop could not support direct-to-parent e-commerce properly.
- Currency Transition: The eurozone switch demanded EUR-ready pricing.
- Delivery Expectations: Parents expect modern locker delivery and clear shipping terms.
- Two Very Different Buyers: Retail parents and international rights buyers were mixed in one flow.
Цели
- Rebuild on WooCommerce: A properly structured store with clean product architecture.
- Prepare for the Euro: EUR pricing implemented ahead of the transition.
- Modernise Delivery: BOX NOW courier integration enabling free shipping.
- Separate B2B from Retail: A dedicated Foreign Rights track for publisher enquiries.
Стратегия и Решение
Проучване и Анализ
We reviewed how direct-to-consumer publishers convert parents and how children’s book publishers present rights catalogues to international buyers, and concluded the two audiences needed structurally separate paths sharing one backend.
Стратегия
- Clean Store Architecture: Full WooCommerce rebuild replacing the legacy setup.
- Audience Growth Loop: Newsletter signup with a 10 percent discount flow converting browsers into buyers and subscribers.
- Locker Delivery: BOX NOW integration with a free-shipping proposition.
- Foreign Rights Section: A dedicated track keeping publisher enquiries out of the retail funnel.
Изпълнение
We rebuilt the store on WooCommerce with EUR pricing, integrated BOX NOW delivery, implemented the newsletter discount flow and built the Foreign Rights section, with WP Rocket for performance.
Крайни Резултати и Обобщение
Резултати
- A Store Built for Scale: Clean product architecture ready for direct-to-parent growth.
- Eurozone-Ready: EUR pricing live ahead of the transition.
- Frictionless Delivery: BOX NOW locker delivery with free shipping.
- Rights Pipeline Separated: International publishers get their own professional entry point.
Обобщение
Yasna Kniga now runs a modern WooCommerce store that converts parents with locker delivery and a discount-driven newsletter loop, while international rights buyers get a dedicated track. One rebuild, two audiences served properly.