За Клиента
Emanuel Tonev is a LinkedIn marketing expert running an active speaking and consulting practice alongside a self-published book. His personal brand needed a hub that could sell the book, capture leads through a free handbook, present three distinct paid services and showcase case studies and speaking engagements. DomGrid built all of it into one WooCommerce-powered site.
Предизвикателство
- Book Sales Friction: No direct sales channel with a way to preview the book.
- Leads Left on the Table: Audience interest had no capture mechanism.
- Blurred Service Offer: Three distinct services needed separation for three distinct buyer intents.
- Scattered Proof: Case studies and speaking history had no showcase.
Цели
- Sell the Book Directly: A WooCommerce product page with a PDF flipbook preview.
- Capture Leads: A free LinkedIn handbook as the lead magnet.
- Separate the Services: LinkedIn Audit, Ghostwriting and Consultations each on its own page.
- Showcase the Proof: Case studies, events and a blog feeding authority.
Стратегия и Решение
Проучване и Анализ
We mapped the three buyer journeys the brand serves, book readers, service clients and event organisers, and structured the hub so each journey has its own entry, path and conversion point.
Стратегия
- Flipbook-Previewed Book Page: Browse before buying, then purchase through WooCommerce.
- Lead Magnet Loop: Free handbook download converting readers into a contactable audience.
- Three Service Pages: Distinct pages matching distinct buyer intents.
- Authority Sections: Case studies, events page and blog compounding credibility.
Изпълнение
We built the WooCommerce site with the book product page and flipbook viewer, implemented the handbook lead magnet, created the three service pages and the case studies, events and blog sections, with WP Rocket for performance.
Крайни Резултати и Обобщение
Резултати
- Direct Book Revenue: Sales flow through the author’s own channel with preview built in.
- A Growing List: The handbook converts audience interest into contactable leads.
- Clear Service Paths: Each buyer intent lands on its own page.
- Compounding Authority: Case studies, events and blog content build over time.
Обобщение
Emanuel Tonev’s hub does what a personal brand site must: it sells the flagship product with a preview, captures the audience the brand attracts and routes three different buyer intents to three clear paths. Every visit now has a conversion destination.