За Клиента
Tr1ckmusic is an active Bulgarian producer with a catalogue spanning more than 15 years and a site that had been running since 2011, growing organically the whole time. DomGrid rebuilt it from scratch into a structured bilingual hub covering the music catalogue, videos, a beats marketplace and event history.
Предизвикателство
- A 2011-Era Legacy Site: Years of organic growth made the old site hard to maintain and harder to navigate.
- No Beats Sales Channel: Beat licensing had no proper marketplace of its own.
- Scattered Presence: Music lived across a dozen streaming and social platforms with no canonical hub.
- Two Audiences: Bulgarian fans and international collaborators both needed to be served.
Цели
- Rebuild from Scratch: Replace organic sprawl with a clean, maintainable structure.
- Monetise the Beats: A WooCommerce marketplace for beat licenses.
- Become the Canonical Hub: Every platform linking back to one home.
- Go Bilingual: full BG/EN versions for local and international audiences.
Стратегия и Решение
Проучване и Анализ
We audited the accumulated content of the legacy site and how successful producer sites organise catalogue, licensing and platform presence, then designed a structure that consolidates fifteen years of output without losing any of it.
Стратегия
- Structured Sections: Music with album release pages, Video, Beats, Events, Blog, Shop, About and Contact.
- WooCommerce Beats Marketplace: Beat licensing sold directly, no middleman.
- Platform Integrations: Bandcamp, SoundCloud, Apple Music, Spotify, Mixcloud and all social channels linked to the hub.
- Bilingual Delivery: BG/EN via TranslatePress with Slider Revolution for the visual layer.
Изпълнение
We rebuilt the site with the eight-section structure, implemented the WooCommerce beats marketplace with licensing, configured Slider Revolution and connected every streaming and social platform.
Крайни Резултати и Обобщение
Резултати
- Order After Organic Sprawl: Fifteen years of output in a clean, navigable structure.
- Direct Beat Sales: Licensing revenue flows through the artist’s own marketplace.
- One Canonical Home: Every platform now points back to tr1ckmusic.com.
- Bilingual Reach: Bulgarian fans and international collaborators served equally.
- Measured Performance: As of July 2026 the live site scores 92/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.8 s.
Обобщение
Tr1ckmusic traded a 2011-era site that had grown wild for a structured bilingual hub with its own beats marketplace. The catalogue is navigable, the licensing is monetised directly and every external platform now feeds one canonical home.