За Клиента
Acrona Imoti is a Plovdiv real estate agency competing with large national portals on its home turf. The strategy: own the direct relationship with Plovdiv buyers on the agency’s own platform while using the big portals as secondary distribution. DomGrid built the platform that makes that strategy work.
Предизвикателство
- Portal Dependence: Relying on national portals means renting the buyer relationship.
- Home-Turf Competition: Large platforms dominate Plovdiv searches the agency should own.
- Canonical Confusion: Without an authoritative source, listings scatter across channels.
- Direct Contact Missing: Portal enquiries reach the portal first, the agency second.
Цели
- Own the Catalog: The agency’s site as the canonical listing source.
- Syndicate Strategically: imot.bg and other portals as secondary distribution, not the primary home.
- Serve Plovdiv Buyers Directly: Local search and filtering with clear agent contact paths.
- Price for the Transition: EUR pricing throughout.
Стратегия и Решение
Проучване и Анализ
We assessed the trade-off every regional agency faces between portal reach and owned relationships, and structured the platform so the agency gets both: portal visibility as distribution, its own site as the destination.
Стратегия
- Canonical-First Architecture: The agency platform as the authoritative catalogue.
- Portal Syndication: Listings distributed to imot.bg as the secondary channel.
- Houzez Search: Property filtering built for Plovdiv-focused buyers.
- Direct Contact Paths: Every listing routes enquiries straight to the agency’s agents.
Изпълнение
We built the Houzez platform with the Plovdiv-focused search and filtering, EUR pricing, agent contact paths and the syndication setup feeding imot.bg as secondary distribution.
Крайни Резултати и Обобщение
Резултати
- Catalog Owned: The agency’s site is the authoritative source, portals are distribution.
- Direct Buyer Relationships: Plovdiv enquiries reach the agency without an intermediary.
- Local Search Presence: Plovdiv-focused archives target home-turf searches.
- Active and Growing: The platform carries current listings through 2026 completions.
Обобщение
Acrona Imoti runs the strategy every regional agency should consider: syndicate to the big portals for reach, but own the canonical catalogue and the buyer relationship at home. The platform makes Plovdiv buyers the agency’s own audience, not the portals’.