За Клиента
Mirador Real Estate is a real estate agency based in Sofia, Bulgaria. As a new business, they needed a website built from scratch that matched current standards in real estate browsing and mobile usability. DomGrid handled the full scope of delivery, including hosting, CRM integration, web development, design, and technical support.
Предизвикателство
- No Existing Website: Mirador Real Estate needed a complete digital presence to enter the market and build trust from day one.
- Listing System Requirements: The platform had to support filtered property searches and detailed listing pages to meet modern user expectations.
- Design Expectations: The site had to offer clean visuals, mobile accessibility, and clear navigation aligned with current design standards.
- Direct Contact Options: Phone, email, and inquiry forms needed to be clearly presented and easy to use.
- Cross-Device Performance: The site had to function consistently across all screen sizes and devices.
Цели
- Build a Responsive Website: Deliver a clean, fast-loading platform optimized for mobile and desktop use.
- Design a Modular Homepage: Include a hero section, featured listings, and partner logos in a layout that can be updated by the client.
- Develop a Property Search Engine: Allow users to browse and filter listings by key criteria, with individual pages showing all relevant details.
- Set Up CRM and Contact Tools: Capture all inquiries through forms and connect them to a CRM for easier follow-up.
- Publish Core Business Information: Add a company team section and contact details to support transparency.
- Prompt User Action: Use visible calls to action on listing and contact pages to drive inquiries.
Стратегия и Решение
Проучване и Анализ
Our team conducted competitor research across the real estate sector in Bulgaria. We analyzed listing systems, visual structures, and search flows to establish a solid benchmark. Together with Mirador Real Estate, we outlined the site’s structure and visual identity to reflect the needs of younger urban users. The focus was on intuitive navigation, fast access to listings, and a layout optimized for mobile-first browsing. We worked closely with the client to ensure the design direction aligned with both business goals and audience expectations.
Стратегия
- Design a High-Contrast Visual Identity: Create a modern, clean interface using large visuals, warm accents, and refined typography to match the aesthetic standards of 2025.
- Develop a Modular Homepage: Structure the homepage to highlight a hero section, featured listings, and trusted partner logos, while keeping it flexible for future edits.
- Implement a Custom Listing System: Build a dynamic property engine with filters for location, type, and price, along with individual listing pages that include key features and image galleries.
- Integrate CRM and Contact Tools: Connect all inquiry forms, email, and phone touchpoints to a centralized CRM for easier tracking and faster response handling.
- Optimize Mobile Performance: Ensure fast load times and responsive design across all screen sizes to meet the demands of mobile-first users.
Изпълнение
- Дизайн: We created detailed layouts and components based on the approved visual direction. Emphasis was placed on clarity, ease of navigation, and effective hierarchy across all key pages.
- Разработка: The site was developed on WordPress using a custom setup for the listing engine. CRM integration and contact functionality were embedded for streamlined lead capture and follow-up.
- Тестване за съвместимост и надеждност: We performed extensive testing across browsers and devices to ensure fast performance, accurate filtering, and responsive behavior in all key user flows.
- Издаване: Once finalized, we handled the domain setup, hosting, and SSL configuration. The Mirador Real Estate team received full training on managing listings and working with the CRM interface.
Дългосрочна поддръжка и съдействие
- Post-Launch Enhancements: In the first phase after launch, we implemented refinements based on usage feedback, including layout adjustments and performance optimizations.
- Редовни актуализации: We continue to maintain the site by applying core, plugin, and theme updates, keeping the platform secure and stable.
- Облужване: Our team remains available for technical assistance, feature additions, or structural updates as Mirador Real Estate’s needs evolve.
Крайни Резултати и Обобщение
Резултати
- Modern Visual Identity: The new website features a clean, high contrast design with large visuals, warm accents, and typography aligned with current aesthetic standards.
- Improved Property Search Experience: The listing system allows users to filter properties and view details quickly, making browsing and inquiries more efficient.
- Simplified Communication: Contact forms, email, and phone details are prominently placed, with all inquiries tracked through an integrated CRM system.
- Mobile Responsiveness: The site adapts smoothly across screen sizes and devices, ensuring reliable access for mobile and desktop users.
- Content Structure for Growth: The built-in blog allows for future publishing of market updates and SEO content, supporting long term visibility.
Обобщение
Mirador Real Estate’s website was built from the ground up to meet the expectations of today’s real estate clients. It delivers a modern design, efficient property search, and streamlined communication features backed by a CRM. The result is a reliable platform that supports the agency’s operations from day one. This case study reflects DomGrid’s focus on practical strategy, solid execution, and long-term technical support that helps new businesses grow with confidence.