За Клиента
Top Estate is an active regional real estate agency that built its audience on TikTok and Facebook. What it lacked was a searchable central catalogue: buyers, including foreign buyers researching rural Bulgarian houses, could not filter listings, and individual agents had no home for their personal portfolios. DomGrid built the platform that turned that social audience into structured demand.
Предизвикателство
- Social-Only Distribution: The entire catalogue lived in feeds, with no way to search or filter it.
- Rural-Buyer Blind Spot: Foreign and local buyers hunting village houses could not browse by location.
- Agents Without Storefronts: Five agents had followings but nowhere to showcase their own listings.
- Contact Channel Chaos: No path from reading about therapy to booking a consultation.
Цели
- Build the Searchable Catalog: Deep filtering by type, location and extras.
- Go Village-Level: Location filtering down to individual villages, matching rural buyer behaviour.
- Give Each Agent a Storefront: Personal profiles turning social followings into listable inventory.
- Meet Buyers on Their App: One widget spanning phone, email, WhatsApp, Viber and Telegram.
Стратегия и Решение
Проучване и Анализ
We analysed how rural-property buyers, including foreign buyers, actually search for Bulgarian houses and how multi-agent agencies balance a shared catalogue with personal branding, then configured Houzez to serve both patterns.
Стратегия
- Houzez Deep Filtering: Property type, village-level location and extras such as elevator or garage.
- Five Agent Storefronts: Individual profiles for each agent with their own listings.
- Multi-Channel Chat: Five contact channels in one widget, plus Viber group integration.
- Community Features: Add Listing functionality, Google reviews integration and EUR pricing.
Изпълнение
We built the Houzez platform with the deep-filtering configuration, created the five agent storefronts, integrated the multi-channel chat widget, Viber group, Google reviews and the Add Listing feature.
Крайни Резултати и Обобщение
Резултати
- A Searchable Catalog: An indexable property database where only social feeds existed before.
- Rural Buyers Served: Village-level filtering matches how they actually search.
- Agents Empowered: Five personal storefronts converting followings into enquiries.
- Structured Contact: Buyers reach the agency on their preferred app through one funnel.
Обобщение
Top Estate kept its social reach and gained what feeds cannot provide: a searchable, filterable, indexable catalogue with personal agent storefronts. Social drives attention, the platform converts it, and the agency now owns both ends.