{"id":21013,"date":"2026-08-12T23:33:01","date_gmt":"2026-08-12T20:33:01","guid":{"rendered":"https:\/\/domgrid.com\/?p=21013"},"modified":"2026-08-13T14:30:11","modified_gmt":"2026-08-13T11:30:11","slug":"imoti-komfort-syncs-its-way-out-of-double-entry","status":"publish","type":"post","link":"https:\/\/domgrid.com\/bg\/real-estate-websites\/imoti-komfort-syncs-its-way-out-of-double-entry\/","title":{"rendered":"Imoti Komfort Syncs Its Way Out of Double Entry"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u0417\u0430 \u041a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/h3>\n

Imoti Komfort<\/a> is the largest real estate agency in Sliven, but its very outdated website said otherwise: dated design, poorly represented services and agents, and every listing entered twice because the site was not connected to Estate Assistant, the agency-management software the team works in. DomGrid rebuilt the platform and wired it directly into the agency’s workflow.<\/p>\n

\u041f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e<\/strong><\/h5>\n
    \n
  • Double Data Entry: <\/strong>Every listing had to be manually re-entered on the website after being created in Estate Assistant.<\/li>\n
  • Position Mismatch:<\/strong> The market leader’s site looked like an also-ran.<\/li>\n
  • Underrepresented Team: <\/strong>Services and individual agents had no proper presentation.<\/li>\n
  • Trust Signals Missing:<\/strong> Reviews and post-sale services existed but were invisible online.<\/li>\n<\/ul>\n
    \u0426\u0435\u043b\u0438<\/strong><\/h5>\n
      \n
    • Eliminate Double Entry: <\/strong>Two-way synchronisation between Estate Assistant and the public site.<\/li>\n
    • Match the Market Position:<\/strong> A redesign worthy of the city’s largest agency.<\/li>\n
    • Present the Team:<\/strong> Individual agent profiles and proper services representation.<\/li>\n
    • Surface the Proof:<\/strong> Google reviews and free post-sale services made prominent.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\n\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/strong><\/h3>\n
      \u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u0438 \u0410\u043d\u0430\u043b\u0438\u0437<\/strong><\/h5>\n

      We analysed the agency’s Estate Assistant workflow and the integration surface it exposes, then designed the sync so the team’s existing daily process publishes the website automatically, with zero change to how they work.<\/p>\n

      \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/strong><\/h5>\n
        \n
      • Two-Way Estate Assistant Sync:<\/strong> Listings flow automatically from the agency software to the public site.<\/li>\n
      • Position-Matched Redesign:<\/strong> Full\u00a0Houzez rebuild presenting the agency at its real market level.<\/li>\n
      • Multi-Channel Contact<\/strong>: A chat widget covering Viber, Messenger, WhatsApp, phone and email so visitors choose their channel.<\/li>\n
      • Team and Trust:<\/strong> Agent profiles, Google reviews and prominently featured free post-sale services.<\/li>\n
      • Continuous Evolution: <\/strong>Mortgage calculator, video testimonials and video property presentations added under the ongoing maintenance retainer.<\/li>\n<\/ul>\n
        \u0418\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435<\/h5>\n

        We rebuilt the platform on Houzez, implemented the two-way Estate Assistant integration, built the agent and services presentation and integrated the trust elements, with subsequent features shipped through the maintenance retainer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\n\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        \u041a\u0440\u0430\u0439\u043d\u0438 \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h3>\n
        \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438<\/strong><\/h5>\n
          \n
        • Zero Double Entry:<\/strong> The team creates a listing once and the website publishes it automatically.<\/li>\n
        • An Always-Current Catalog:<\/strong> Search engines see a continuously fresh listing database.<\/li>\n
        • Leader-Level Presence:<\/strong> The site finally matches the agency’s market position.<\/li>\n
        • Compounding Features:<\/strong> The retainer keeps adding functionality such as the mortgage calculator and video presentations.<\/li>\n
        • Measured Performance:<\/strong> As of July 2026 the live site scores 99\/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 0.9 s.<\/li>\n<\/ul>\n
          \u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h5>\n

          The Estate Assistant sync is the heart of this project: Sliven’s largest agency now maintains its website as a side effect of its normal workflow. Around that core, DomGrid delivered a leader-level redesign and keeps compounding new features through the ongoing retainer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          When Osprey needed to modernize its outdated marine supply website, the focus was on clarity and trust. The new responsive site presents product categories in an organized way, highlights international certifications, and makes it easy for clients to request quotes. The result? A modern website that improves product discovery, strengthens credibility, and supports global inquiries, simple to manage and maintain.<\/p>","protected":false},"author":9,"featured_media":21014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":23,"footnotes":""},"categories":[23],"tags":[70,72,28,30,32,67,77],"class_list":["post-21013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-websites","tag-crm-integration","tag-custom-functionality","tag-hosting","tag-maintenance-support","tag-web-development","tag-website-redesign","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/comments?post=21013"}],"version-history":[{"count":11,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21013\/revisions"}],"predecessor-version":[{"id":21125,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21013\/revisions\/21125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media\/21014"}],"wp:attachment":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media?parent=21013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/categories?post=21013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/tags?post=21013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}