{"id":21077,"date":"2026-08-13T01:51:28","date_gmt":"2026-08-12T22:51:28","guid":{"rendered":"https:\/\/domgrid.com\/?p=21077"},"modified":"2026-08-18T22:05:55","modified_gmt":"2026-08-18T19:05:55","slug":"acrona-imoti-claims-home-turf-in-plovdiv","status":"publish","type":"post","link":"https:\/\/domgrid.com\/bg\/real-estate-websites\/acrona-imoti-claims-home-turf-in-plovdiv\/","title":{"rendered":"Acrona Imoti Claims Home Turf in Plovdiv"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21077\" class=\"elementor elementor-21077\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-702d0118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"702d0118\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d6bf627\" data-id=\"7d6bf627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e704341 elementor-widget elementor-widget-text-editor\" data-id=\"e704341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u0417\u0430 \u041a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/h3>\n<p><a href=\"http:\/\/acronaimoti.bg\" data-wplink-edit=\"true\">Acrona Imoti<\/a> is a Plovdiv real estate agency competing with large national portals on its home turf. The strategy: own the direct relationship with Plovdiv buyers on the agency&#8217;s own platform while using the big portals as secondary distribution. DomGrid built the platform that makes that strategy work.<\/p>\n<h5><strong>\u041f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e<\/strong><\/h5>\n<ul>\n<li><strong>Portal Dependence: <\/strong>Relying on national portals means renting the buyer relationship.<\/li>\n<li><strong>Home-Turf Competition:<\/strong> Large platforms dominate Plovdiv searches the agency should own.<\/li>\n<li><strong>Canonical Confusion: <\/strong>Without an authoritative source, listings scatter across channels.<\/li>\n<li><strong>Direct Contact Missing:<\/strong> Portal enquiries reach the portal first, the agency second.<\/li>\n<\/ul>\n<h5><strong>\u0426\u0435\u043b\u0438<\/strong><\/h5>\n<ul>\n<li><strong>Own the Catalog: <\/strong>The agency&#8217;s site as the canonical listing source.<\/li>\n<li><strong>Syndicate Strategically:<\/strong> imot.bg and other portals as secondary distribution, not the primary home.<\/li>\n<li><strong>Serve Plovdiv Buyers Directly: <\/strong>Local search and filtering with clear agent contact paths.<\/li>\n<li><strong>Price for the Transition:<\/strong> EUR pricing throughout.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088b85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088b85a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e4253\" data-id=\"42e4253\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998b2fa elementor-widget elementor-widget-ld_fancy_image\" data-id=\"998b2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1897\" height=\"797\" src=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti1.png\" class=\"attachment-full size-full wp-image-21083\" alt=\"\" srcset=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti1.png 1897w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti1-300x126.png 300w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti1-1024x430.png 1024w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti1-18x8.png 18w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti1-1536x645.png 1536w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" itemprop=\"image\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3584651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3584651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3a9082\" data-id=\"b3a9082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5f5e24 elementor-widget elementor-widget-text-editor\" data-id=\"a5f5e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/strong><\/h3>\n<h5><strong>\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u0438 \u0410\u043d\u0430\u043b\u0438\u0437<\/strong><\/h5>\n<p>We assessed the trade-off every regional agency faces between portal reach and owned relationships, and structured the platform so the agency gets both: portal visibility as distribution, its own site as the destination.<\/p>\n<h5><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/strong><\/h5>\n<ul>\n<li><strong>Canonical-First Architecture:<\/strong> The agency platform as the authoritative catalogue.<\/li>\n<li><strong>Portal Syndication:<\/strong> Listings distributed to imot.bg as the secondary channel.<\/li>\n<li><strong>Houzez Search:<\/strong> Property filtering built for Plovdiv-focused buyers.<\/li>\n<li><strong>Direct Contact Paths:<\/strong> Every listing routes enquiries straight to the agency&#8217;s agents.<\/li>\n<\/ul>\n<h5>\u0418\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435<\/h5>\n<p>We built the Houzez platform with the Plovdiv-focused search and filtering, EUR pricing, agent contact paths and the syndication setup feeding imot.bg as secondary distribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b715557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b715557\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-839fb1b\" data-id=\"839fb1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16b05e elementor-widget elementor-widget-ld_fancy_image\" data-id=\"c16b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 2560 1707&#039;%2F%3E\" class=\"attachment-full size-full wp-image-21084 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-scaled.png\" data-srcset=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-scaled.png 2560w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-300x200.png 300w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-1024x683.png 1024w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-scaled-18x12.png 18w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-scaled-1536x1024.png 1536w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-scaled-2048x1366.png 2048w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/acronaimoti2-scaled-720x480.png 720w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" data-aspect=\"1.4997070884593\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93ac146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93ac146\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31eb6ff\" data-id=\"31eb6ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7cb5b elementor-widget elementor-widget-text-editor\" data-id=\"7d7cb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u041a\u0440\u0430\u0439\u043d\u0438 \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h3>\n<h5><strong>\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438<\/strong><\/h5>\n<ul>\n<li><strong>Catalog Owned:<\/strong> The agency&#8217;s site is the authoritative source, portals are distribution.<\/li>\n<li><strong>Direct Buyer Relationships:<\/strong> Plovdiv enquiries reach the agency without an intermediary.<\/li>\n<li><strong>Local Search Presence:<\/strong> Plovdiv-focused archives target home-turf searches.<\/li>\n<li><strong>Active and Growing:<\/strong> The platform carries current listings through 2026 completions.<\/li>\n<\/ul>\n<h5><strong>\u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h5>\n<p><a href=\"http:\/\/acronaimoti.bg\">Acrona Imoti<\/a> runs the strategy every regional agency should consider: syndicate to the big portals for reach, but own the canonical catalogue and the buyer relationship at home. The platform makes Plovdiv buyers the agency&#8217;s own audience, not the portals&#8217;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When Osprey needed to modernize its outdated marine supply website, the focus was on clarity and trust. The new responsive site presents product categories in an organized way, highlights international certifications, and makes it easy for clients to request quotes. The result? A modern website that improves product discovery, strengthens credibility, and supports global inquiries, simple to manage and maintain.<\/p>","protected":false},"author":9,"featured_media":21364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":53,"footnotes":""},"categories":[23],"tags":[68,32,67,29,77],"class_list":["post-21077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-websites","tag-multilingual-website","tag-web-development","tag-website-redesign","tag-woocommerce-integration","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/comments?post=21077"}],"version-history":[{"count":13,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21077\/revisions"}],"predecessor-version":[{"id":21365,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21077\/revisions\/21365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media\/21364"}],"wp:attachment":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media?parent=21077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/categories?post=21077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/tags?post=21077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}