{"id":21204,"date":"2026-08-13T19:17:10","date_gmt":"2026-08-13T16:17:10","guid":{"rendered":"https:\/\/domgrid.com\/?p=21204"},"modified":"2026-09-01T20:25:52","modified_gmt":"2026-09-01T17:25:52","slug":"yasna-kniga-turns-the-page-to-direct-to-parent-e-commerce","status":"publish","type":"post","link":"https:\/\/domgrid.com\/bg\/e-commerce-online-shops\/yasna-kniga-turns-the-page-to-direct-to-parent-e-commerce\/","title":{"rendered":"Yasna Kniga Turns the Page to Direct-to-Parent E-commerce"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21204\" class=\"elementor elementor-21204\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-702d0118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"702d0118\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d6bf627\" data-id=\"7d6bf627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e704341 elementor-widget elementor-widget-text-editor\" data-id=\"e704341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u0417\u0430 \u041a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/h3><p><a href=\"http:\/\/yasnakniga.com\">Yasna Kniga<\/a> is an independent Bulgarian children&#8217;s book publisher selling directly to parents while also pitching its titles to international publishers. Its existing shop was not built for direct-to-consumer e-commerce at scale, so DomGrid rebuilt it as a proper WooCommerce store prepared for the eurozone and modern courier delivery.<\/p><h5><strong>\u041f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e<\/strong><\/h5><ul><li><strong>Store Not Built to Scale: <\/strong>The legacy shop could not support direct-to-parent e-commerce properly.<\/li><li><strong>Currency Transition:<\/strong> The eurozone switch demanded EUR-ready pricing.<\/li><li><strong>Delivery Expectations: <\/strong>Parents expect modern locker delivery and clear shipping terms.<\/li><li><strong>Two Very Different Buyers:<\/strong> Retail parents and international rights buyers were mixed in one flow.<\/li><\/ul><h5><strong>\u0426\u0435\u043b\u0438<\/strong><\/h5><ul><li><strong>Rebuild on WooCommerce: <\/strong>A properly structured store with clean product architecture.<\/li><li><strong>Prepare for the Euro:<\/strong> EUR pricing implemented ahead of the transition.<\/li><li><strong>Modernise Delivery: <\/strong>BOX NOW courier integration enabling free shipping.<\/li><li><strong>Separate B2B from Retail:<\/strong> A dedicated Foreign Rights track for publisher enquiries.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088b85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088b85a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e4253\" data-id=\"42e4253\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998b2fa elementor-widget elementor-widget-ld_fancy_image\" data-id=\"998b2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1897\" height=\"797\" src=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga1.png\" class=\"attachment-full size-full wp-image-21209\" alt=\"\" srcset=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga1.png 1897w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga1-300x126.png 300w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga1-1024x430.png 1024w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga1-18x8.png 18w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga1-1536x645.png 1536w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" itemprop=\"image\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3584651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3584651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3a9082\" data-id=\"b3a9082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5f5e24 elementor-widget elementor-widget-text-editor\" data-id=\"a5f5e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/strong><\/h3><h5><strong>\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u0438 \u0410\u043d\u0430\u043b\u0438\u0437<\/strong><\/h5><p>We reviewed how direct-to-consumer publishers convert parents and how children&#8217;s book publishers present rights catalogues to international buyers, and concluded the two audiences needed structurally separate paths sharing one backend.<\/p><h5><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/strong><\/h5><ul><li><strong>Clean Store Architecture:<\/strong> Full WooCommerce rebuild replacing the legacy setup.<\/li><li><strong>Audience Growth Loop:<\/strong> Newsletter signup with a 10 percent discount flow converting browsers into buyers and subscribers.<\/li><li><strong>Locker Delivery:<\/strong> BOX NOW integration with a free-shipping proposition.<\/li><li><strong>Foreign Rights Section:<\/strong> A dedicated track keeping publisher enquiries out of the retail funnel.<\/li><\/ul><h5>\u0418\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435<\/h5><p>We rebuilt the store on WooCommerce with EUR pricing, integrated BOX NOW delivery, implemented the newsletter discount flow and built the Foreign Rights section, with WP Rocket for performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b715557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b715557\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-839fb1b\" data-id=\"839fb1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16b05e elementor-widget elementor-widget-ld_fancy_image\" data-id=\"c16b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 2560 1707&#039;%2F%3E\" class=\"attachment-full size-full wp-image-21210 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-scaled.png\" data-srcset=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-scaled.png 2560w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-300x200.png 300w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-1024x683.png 1024w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-scaled-18x12.png 18w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-scaled-1536x1024.png 1536w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-scaled-2048x1366.png 2048w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/yasnakniga2-scaled-720x480.png 720w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" data-aspect=\"1.4997070884593\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93ac146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93ac146\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31eb6ff\" data-id=\"31eb6ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7cb5b elementor-widget elementor-widget-text-editor\" data-id=\"7d7cb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u041a\u0440\u0430\u0439\u043d\u0438 \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h3><h5><strong>\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438<\/strong><\/h5><ul><li><strong>A Store Built for Scale:<\/strong> Clean product architecture ready for direct-to-parent growth.<\/li><li><strong>Eurozone-Ready:<\/strong> EUR pricing live ahead of the transition.<\/li><li><strong>Frictionless Delivery: <\/strong>BOX NOW locker delivery with free shipping.<\/li><li><strong>Rights Pipeline Separated:<\/strong> International publishers get their own professional entry point.<\/li><\/ul><h5><strong>\u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h5><p><a href=\"http:\/\/yasnakniga.com\">Yasna Kniga<\/a> now runs a modern WooCommerce store that converts parents with locker delivery and a discount-driven newsletter loop, while international rights buyers get a dedicated track. One rebuild, two audiences served properly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When Osprey needed to modernize its outdated marine supply website, the focus was on clarity and trust. The new responsive site presents product categories in an organized way, highlights international certifications, and makes it easy for clients to request quotes. The result? A modern website that improves product discovery, strengthens credibility, and supports global inquiries, simple to manage and maintain.<\/p>","protected":false},"author":9,"featured_media":21405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":22,"footnotes":""},"categories":[22],"tags":[74,33,32,67,29,77],"class_list":["post-21204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-shops","tag-checkout-optimization","tag-performance-optimization","tag-web-development","tag-website-redesign","tag-woocommerce-integration","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/comments?post=21204"}],"version-history":[{"count":10,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21204\/revisions"}],"predecessor-version":[{"id":21408,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21204\/revisions\/21408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media\/21405"}],"wp:attachment":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media?parent=21204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/categories?post=21204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/tags?post=21204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}