{"id":21224,"date":"2026-08-13T19:51:34","date_gmt":"2026-08-13T16:51:34","guid":{"rendered":"https:\/\/domgrid.com\/?p=21224"},"modified":"2026-08-18T20:31:52","modified_gmt":"2026-08-18T17:31:52","slug":"top-estate-moves-from-feeds-to-a-searchable-catalog","status":"publish","type":"post","link":"https:\/\/domgrid.com\/bg\/real-estate-websites\/top-estate-moves-from-feeds-to-a-searchable-catalog\/","title":{"rendered":"Top Estate Moves from Feeds to a Searchable Catalog"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21224\" class=\"elementor elementor-21224\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-702d0118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"702d0118\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d6bf627\" data-id=\"7d6bf627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e704341 elementor-widget elementor-widget-text-editor\" data-id=\"e704341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u0417\u0430 \u041a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/h3><p><a href=\"http:\/\/topestate.bg\">Top Estate<\/a> is an active regional real estate agency that built its audience on TikTok and Facebook. What it lacked was a searchable central catalogue: buyers, including foreign buyers researching rural Bulgarian houses, could not filter listings, and individual agents had no home for their personal portfolios. DomGrid built the platform that turned that social audience into structured demand.<\/p><h5><strong>\u041f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e<\/strong><\/h5><ul><li><strong>Social-Only Distribution: <\/strong>The entire catalogue lived in feeds, with no way to search or filter it.<\/li><li><strong>Rural-Buyer Blind Spot:<\/strong> Foreign and local buyers hunting village houses could not browse by location.<\/li><li><strong>Agents Without Storefronts:<\/strong> Five agents had followings but nowhere to showcase their own listings.<\/li><li><strong>Contact Channel Chaos:<\/strong> No path from reading about therapy to booking a consultation.<\/li><\/ul><h5><strong>\u0426\u0435\u043b\u0438<\/strong><\/h5><ul><li><strong>Build the Searchable Catalog: <\/strong>Deep filtering by type, location and extras.<\/li><li><strong>Go Village-Level:<\/strong> Location filtering down to individual villages, matching rural buyer behaviour.<\/li><li><strong>Give Each Agent a Storefront: <\/strong>Personal profiles turning social followings into listable inventory.<\/li><li><strong>Meet Buyers on Their App:<\/strong> One widget spanning phone, email, WhatsApp, Viber and Telegram.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088b85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088b85a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e4253\" data-id=\"42e4253\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998b2fa elementor-widget elementor-widget-ld_fancy_image\" data-id=\"998b2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1897\" height=\"797\" src=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate1.png\" class=\"attachment-full size-full wp-image-21229\" alt=\"\" srcset=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate1.png 1897w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate1-300x126.png 300w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate1-1024x430.png 1024w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate1-18x8.png 18w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate1-1536x645.png 1536w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" itemprop=\"image\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3584651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3584651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3a9082\" data-id=\"b3a9082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5f5e24 elementor-widget elementor-widget-text-editor\" data-id=\"a5f5e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/strong><\/h3><h5><strong>\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u0438 \u0410\u043d\u0430\u043b\u0438\u0437<\/strong><\/h5><p>We analysed how rural-property buyers, including foreign buyers, actually search for Bulgarian houses and how multi-agent agencies balance a shared catalogue with personal branding, then configured Houzez to serve both patterns.<\/p><h5><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/strong><\/h5><ul><li><strong>Houzez Deep Filtering:<\/strong> Property type, village-level location and extras such as elevator or garage.<\/li><li><strong>Five Agent Storefronts:<\/strong> Individual profiles for each agent with their own listings.<\/li><li><strong>Multi-Channel Chat:<\/strong> Five contact channels in one widget, plus Viber group integration.<\/li><li><strong>Community Features:<\/strong> Add Listing functionality, Google reviews integration and EUR pricing.<\/li><\/ul><h5>\u0418\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435<\/h5><p>We built the Houzez platform with the deep-filtering configuration, created the five agent storefronts, integrated the multi-channel chat widget, Viber group, Google reviews and the Add Listing feature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b715557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b715557\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-839fb1b\" data-id=\"839fb1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16b05e elementor-widget elementor-widget-ld_fancy_image\" data-id=\"c16b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_fancy_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-imggrp-single d-block pos-rel\">\n\t\t\t<div class=\"lqd-imggrp-img-container d-inline-flex pos-rel align-items-center justify-content-center\">\n\t\t\t\t\t\t\t\t<figure class=\"w-100 pos-rel\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 2560 1707&#039;%2F%3E\" class=\"attachment-full size-full wp-image-21230 ld-lazyload\" alt=\"\" itemprop=\"image\" data-src=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-scaled.png\" data-srcset=\"https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-scaled.png 2560w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-300x200.png 300w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-1024x683.png 1024w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-scaled-18x12.png 18w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-scaled-1536x1024.png 1536w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-scaled-2048x1366.png 2048w, https:\/\/domgrid.com\/wp-content\/uploads\/2026\/08\/topestate2-scaled-720x480.png 720w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" data-aspect=\"1.4997070884593\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93ac146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93ac146\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31eb6ff\" data-id=\"31eb6ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7cb5b elementor-widget elementor-widget-text-editor\" data-id=\"7d7cb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\u041a\u0440\u0430\u0439\u043d\u0438 \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h3><h5><strong>\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438<\/strong><\/h5><ul><li><strong>A Searchable Catalog:<\/strong> An indexable property database where only social feeds existed before.<\/li><li><strong>Rural Buyers Served:<\/strong> Village-level filtering matches how they actually search.<\/li><li><strong>Agents Empowered: <\/strong>Five personal storefronts converting followings into enquiries.<\/li><li><strong>Structured Contact:<\/strong> Buyers reach the agency on their preferred app through one funnel.<\/li><\/ul><h5><strong>\u041e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/strong><\/h5><p><a href=\"http:\/\/topestate.bg\">Top Estate<\/a> kept its social reach and gained what feeds cannot provide: a searchable, filterable, indexable catalogue with personal agent storefronts. Social drives attention, the platform converts it, and the agency now owns both ends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When Osprey needed to modernize its outdated marine supply website, the focus was on clarity and trust. The new responsive site presents product categories in an organized way, highlights international certifications, and makes it easy for clients to request quotes. The result? A modern website that improves product discovery, strengthens credibility, and supports global inquiries, simple to manage and maintain.<\/p>","protected":false},"author":9,"featured_media":21324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":23,"footnotes":""},"categories":[23],"tags":[72,28,27,26,32,77],"class_list":["post-21224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-websites","tag-custom-functionality","tag-hosting","tag-seo","tag-ux-ui-design","tag-web-development","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/comments?post=21224"}],"version-history":[{"count":12,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21224\/revisions"}],"predecessor-version":[{"id":21325,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/posts\/21224\/revisions\/21325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media\/21324"}],"wp:attachment":[{"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/media?parent=21224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/categories?post=21224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domgrid.com\/bg\/wp-json\/wp\/v2\/tags?post=21224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}