Client Overview
Tr1ckmusic is an active Bulgarian producer with a catalogue spanning more than 15 years and a site that had been running since 2011, growing organically the whole time. DomGrid rebuilt it from scratch into a structured bilingual hub covering the music catalogue, videos, a beats marketplace and event history.
Client’s Challenge
- A 2011-Era Legacy Site: Years of organic growth made the old site hard to maintain and harder to navigate.
- No Beats Sales Channel: Beat licensing had no proper marketplace of its own.
- Scattered Presence: Music lived across a dozen streaming and social platforms with no canonical hub.
- Two Audiences: Bulgarian fans and international collaborators both needed to be served.
Objectives
- Rebuild from Scratch: Replace organic sprawl with a clean, maintainable structure.
- Monetise the Beats: A WooCommerce marketplace for beat licenses.
- Become the Canonical Hub: Every platform linking back to one home.
- Go Bilingual: full BG/EN versions for local and international audiences.
Strategy and Solution
Research and Analysis
We audited the accumulated content of the legacy site and how successful producer sites organise catalogue, licensing and platform presence, then designed a structure that consolidates fifteen years of output without losing any of it.
Strategy
- Structured Sections: Music with album release pages, Video, Beats, Events, Blog, Shop, About and Contact.
- WooCommerce Beats Marketplace: Beat licensing sold directly, no middleman.
- Platform Integrations: Bandcamp, SoundCloud, Apple Music, Spotify, Mixcloud and all social channels linked to the hub.
- Bilingual Delivery: BG/EN via TranslatePress with Slider Revolution for the visual layer.
Implementation
We rebuilt the site with the eight-section structure, implemented the WooCommerce beats marketplace with licensing, configured Slider Revolution and connected every streaming and social platform.
Final Results and Summary
Outcomes
- Order After Organic Sprawl: Fifteen years of output in a clean, navigable structure.
- Direct Beat Sales: Licensing revenue flows through the artist’s own marketplace.
- One Canonical Home: Every platform now points back to tr1ckmusic.com.
- Bilingual Reach: Bulgarian fans and international collaborators served equally.
- Measured Performance: As of July 2026 the live site scores 92/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.8 s.
Summary
Tr1ckmusic traded a 2011-era site that had grown wild for a structured bilingual hub with its own beats marketplace. The catalogue is navigable, the licensing is monetised directly and every external platform now feeds one canonical home.