Client Overview
Client’s Challenge
Simvolika Interiori is the boutique interior design practice of Slavena Purgavelova in Sofia, built around personalised design, healthy materials and harmonious spaces. A designer’s website is a portfolio piece in itself, so DomGrid delivered a fully custom design for the whole site and its project case studies, no template patterns, matched to the brand’s own aesthetic.
- The Website Is the Portfolio: An interior designer’s own site is judged as a design work, and a template would undermine the brand.
- Projects Need Their Own Stage: Each interior project deserved an individual, visually rich presentation.
- Layered Service Offer: Four service stages and four packages needed elegant, comparable presentation.
- Boutique Positioning: The personal, philosophy-driven brand had to come through on every page.
Objectives
- Design Fully Custom: A bespoke visual identity for the entire site, no template look anywhere.
- Build the Project Gallery: Individual case study pages for each interior project.
- Present Services and Packages: From pre-project to author supervision, plus four tiered packages.
- Carry the Philosophy: Personalised design, healthy environment and harmonious space as the narrative spine.
Strategy and Solution
Research and Analysis
We worked from the designer’s own aesthetic language, the palette, typography sensibility and philosophy of the practice, and translated it into a web design system, treating the site as the practice’s flagship project rather than a container for one.
Strategy
- Bespoke Design System: Custom layout, typography and visual language across every page and project presentation.
- Project Case Studies: Individual pages per interior project, from Kontur to Bezvremie to Zlato, each with its own narrative.
- Service and Package Architecture: Four service stages and four packages presented for clear comparison.
- Trust and Presence: Partner wall, client testimonials, news section and Instagram integration, delivered bilingually in BG/EN.
Implementation
We implemented the custom design system across the full site, built the individual project case study pages, the services and packages architecture, testimonials, partner wall and Instagram integration, with TranslatePress for BG/EN and WP Rocket for performance.
Final Results and Summary
Outcomes
- A Portfolio-Grade Website: The site itself demonstrates the design standard clients are buying.
- Every Project Showcased: Individual case studies give each interior its own stage.
- A Clear Path to Engagement: Services, packages and enquiry flows guide clients from inspiration to contact.
- Confirmed DomGrid Build: Attribution in the site footer.
Summary
For an interior designer, the website is the first project every client sees. Simvolika Interiori’s site passes that test: fully custom design carrying the brand’s own aesthetic, individual stages for every project and a clear path from inspiration to enquiry. It is DomGrid’s most design-forward build to date.