Client Overview
Pharnetix is a Bulgarian pharmaceutical producer and distributor built on more than 30 years of family heritage, running its own production, scientific research and a logistics network reaching over 1,500 pharmacies from bases in Sofia and Straldzha. DomGrid built the company’s new corporate site presenting that scale to B2B partners, pharmacies and institutions.
Client’s Challenge
- An Intangible Service: Education consulting is hard to evaluate until the process is made visible.
- Two Decision-Makers: Students choose, parents pay, and both audiences must be convinced.
- Layered Offer: Limited contact and inquiry options resulted in missed opportunities with clients and partners.
- Lack of Trust Signals: Career tests, specialty choice, applications, exam prep and camps needed clear packaging.
- Trust Through Outcomes: Real student stories are the strongest proof this category has.
Objectives
- Present the Whole Company: Production, products, research, distribution and media under one coherent architecture.
- Serve B2B Partners: A partner funnel and a direct link into the electronic ordering portal.
- Go Bilingual: BG/EN versions for international suppliers and partners.
- Handle Compliance: GDPR, cookies and category-specific legal declarations done properly.
Strategy and Solution
Research and Analysis
We analysed how pharmaceutical producers and distributors present credibility to B2B audiences and structured the site around the proof points that matter to pharmacies: production control, logistics reliability, exclusive portfolio and scientific grounding.
Strategy
- Five-Pillar Architecture: About, Production with products and research, Distribution, Magazine and Advertising, and Contacts.
- Proof-Point Storytelling: Own production and quality control, 1,500-plus partner pharmacies, two logistics bases, laboratory research.
- B2B Funnel: A Become a Partner flow plus a prominent link to the electronic ordering system.
- Human Anchor: CEO presentation, vision and mission, and partner testimonials carrying the heritage story.
- Showcase Trust Elements: Incorporate partners and testimonials to strengthen credibility with clients and collaborators.
Implementation
We built the site with the five-pillar architecture, the product catalogue presentation, the partner funnel and ordering-system integration, bilingual BG/EN delivery via TranslatePress and WP Rocket for performance, plus the full legal and compliance page set.
Final Results and Summary
Outcomes
- Heritage Made Visible: 30-plus years of experience presented at the scale it deserves.
- A Structured Offer: Production, research, distribution and media each in its place.
- B2B Path Working: Pharmacies move from the site into the ordering system in one click.
- Confirmed DomGrid Build: Attribution in the site footer.
- Measured Performance: As of July 2026 the live site scores 96/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.4 s.
Summary
The Pharnetix now presents like the company it is: three decades of pharmaceutical heritage, its own production and a logistics network serving 1,500-plus pharmacies, all structured for the B2B audience that matters. The site carries the story and hands partners straight to the ordering system.