Client Overview
Iteratio Clima sells, installs, repairs and services air conditioners, split and multi-split systems, for homes, offices and shops in Varna, Bulgaria. It offers certified technicians, authorised installation that keeps the warranty, a 24-hour response to breakdowns and a free survey and quote.
Client’s Challenge
- A new business online, with no website and no content.
- Strong local competition in Varna’s air-conditioning market.
- Fast enquiries: customers had to be able to request a survey or repair in a minute.
Objectives
- A complete online presence, from design to copy.
- A page for each service.
- Quick enquiries from any device.
- Local search visibility.
Strategy and Solution
Research and Analysis
We looked at how people in Varna search for air-conditioning installation and repair, and what they compare before choosing: warranty, response time and survey cost.
Strategy
We built the site around the four core services and the company’s advantages, with a clear call to action on every page.
Implementation
- Design in Elementor Pro in the brand’s blue identity.
- Copywriting: all service and FAQ texts written by DomGrid.
- Services: installation, repair, servicing and sales pages.
- Brands: Daikin, Midea, Toshiba and Maxon.
- Enquiries: a homepage form for name, phone, town, service and message, plus a dedicated enquiry page.
- FAQ.
- SEO and speed: SmartCrawl and WP Rocket.
- Security and GDPR: Cloudflare Turnstile and a cookie banner.
Ongoing Maintenance and Support
DomGrid hosts and maintains the site and helps with new services and content.
Final Results and Summary
Outcomes
- A site from scratch in 2026, design, copy and build by one team.
- 4 services with their own pages.
- Enquiries in a minute from any phone.
- A fast, secure site.
Summary
Iteratio Clima got a complete online presence from one partner, from the first idea to hosting and maintenance.
