Client Overview
Vanesa Boutique is an online shop for premium synthetic hair extensions, ponytails, bangs and toppers made from thermo-protein fibre that can be straightened, curled and washed. It sells to women across Bulgaria. DomGrid did not build the site: we took over its optimisation and maintenance once the shop was already running and growing.
Client’s Challenge
- Delivery problems: waybills, addresses and courier changes needed manual work.
- No online payment: customers could not pay by card.
- Abandoned and unfinished orders: some customers reached payment and didn’t complete.
- Risky cash-on-delivery orders that were never collected.
Objectives
- Reliable delivery with the three main couriers.
- Card payments.
- Recovering unfinished orders.
- A stable, fast, monitored shop.
Strategy and Solution
Research and Analysis
We looked at each problem separately, from waybill to payment, and gave each one its own ID so every fix could be tracked and tested on its own.
Strategy
Instead of replacing a working shop, we added a series of small, independent modules, one per issue, each of which can be switched off and tested individually.
Implementation
- Card payments and Apple Pay readiness, alongside cash on delivery.
- 7 delivery methods: Econt and Speedy to office, address and locker, plus BOX NOW lockers.
- Reliable waybills: no duplicates, failed-request detection and a fallback shipping rate.
- Change delivery: a form for staff to switch an order’s courier or address.
- BOX NOW rules: no cash on delivery, pricing rules and a free-delivery banner.
- Cash-on-delivery protection: customers with a history of uncollected parcels pay by card, with exemptions for proven customers.
- Unpaid-order reminder: one reminder to customers who reached card payment but didn’t pay.
- Monitoring: payment watchdog, a daily health digest and server-side GA4 purchase tracking.
- Speed: faster loading of the first screen.
Ongoing Maintenance and Support
DomGrid maintains the shop daily, monitoring payments and deliveries and reacting quickly to any issue.
Final Results and Summary
Outcomes
- 60+ fixes, each tracked and tested individually.
- Card payments and 7 delivery methods across 3 couriers.
- A second chance for every order: every customer who didn’t complete card payment gets a reminder.
- Less manual work on waybills.
Summary
Vanesa Boutique shows that a shop doesn’t need a new website to work better: with precise fixes and daily maintenance, more orders reach the customer.
