Client Overview
Brigantina is a children’s camp that has hosted tens of thousands of campers over more than 20 years, running entirely on phone, email and word of mouth. Its regular families include Russian- and Romanian-speaking guests alongside Bulgarian ones, with growing international interest. DomGrid built the camp’s first proper website in all four languages.
Client’s Challenge
- Two Decades, No Website: Individual signups and group bookings ran on phone and email only.
- Four Language Communities: BG, RU, RO and EN families all needed to be reached in their own language.
- Two Booking Realities: Individual parents and group organisers follow completely different journeys.
- Unseen Facilities: Accommodation and grounds that sell the camp existed only in person.
Objectives
- Launch the First Website: A proper home for a 20-year-old institution.
- Serve All Four Languages: Full BG/EN/RU/RO versions via TranslatePress.
- Split the Funnels: Separate individual and group enrolment paths.
- Show the Camp: Accommodation gallery, facilities tour and programme details.
Strategy and Solution
Research and Analysis
We analysed how parents evaluate children’s camps and how group organisers book differently from individual families, then structured the site so each language community and each booking type gets a native-feeling path.
Strategy
- Four-Language Build: BG, EN, RU and RO with consistent structure across versions.
- Dual Enrolment Funnels: Individual signups and group bookings handled separately.
- Visual Proof: Accommodation gallery covering three buildings and cabins, facilities tour and full gallery.
- Programme Presentation: The Nature Guardians programme for ages 7 to 14 with its own detail page.
Implementation
We built the Elementor site with the camps catalogue, galleries and facilities tour, implemented all four language versions and created the two separate enrolment funnels, with WP Rocket for performance.
Final Results and Summary
Outcomes
- A Digital Home at Last: The camp’s first website after 20 years of operation.
- Every Family in Their Language: Four full language versions including RU and RO for returning communities.
- Both Booking Types Served: Individual and group funnels each work their own way.
- The Camp Sells Itself: Galleries and facility tours do the persuading before the phone call.
- Measured Performance: As of July 2026 the live site scores 93/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.6 s.
Summary
Brigantina‘s word-of-mouth reputation finally has a digital front door, and it opens in four languages. Individual parents and group organisers each get their own path, and the galleries now do the selling that used to require a site visit.