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Taking Great Care Growing Babinata’s Online Store

Client Overview

Babinata Rukavichka is a Bulgarian brand offering oversized hoodies and cozy socks inspired by our grandmothers’ warmth and care. Their products combine practicality, comfort, and a touch of nostalgia, making them a favorite for customers seeking heartfelt, cozy apparel. As a cause-driven business, Babinata donates 10% of their profits to the “Severozapad Fund,” which provides warm meals to lonely elderly individuals in Northwestern Bulgaria.

Client’s Challenge

Babinata approached us with a developed website but needed several key improvements to better support their growing customer base:

  • Custom E-commerce Upgrades: The existing online store required functionality enhancements to improve user experience and streamline shopping.
  • Performance Optimization: Slow website loading times negatively impacted user experience and sales.
  • System Updates: Outdated WordPress core and plugins posed security risks and limited site performance.
Objectives
  • Enhance the e-commerce platform to improve shopping functionality and checkout flow.
  • Optimize website performance to reduce loading times and boost customer satisfaction.
  • Update WordPress and plugins to ensure security, stability, and compatibilityCusto.

Strategy and Solution

Research and Analysis

We conducted an in-depth analysis of Babinata’s existing website and identified areas for improvement in performance and e-commerce functionality. The strategy focused on resolving technical issues and enhancing the shopping experience.

Strategy
  • Upgraded the online store with better navigation, intuitive product displays, and a smoother checkout process.
  • Optimized website performance by improving image loading, caching, and server response times.
  • Updated the WordPress core and plugins to enhance security and platform stability.
Implementation
  • E-commerce Upgrades: Improved the shopping experience with smoother navigation and optimized WooCommerce functionality.
  • Technical Updates: Updated WordPress and plugins to improve security and compatibility.
  • Performance Optimization: Implemented caching and minimized CSS/JS files to boost website speed.
Ongoing Maintenance and Support
  • Content Updates: Provided ongoing support for product additions, seasonal promotions, and content updates to reflect the latest offerings and maintain a fresh online presence.
  • Performance Optimization: Continuously monitored and optimized website speed and performance to ensure fast loading times and a smooth shopping experience.
  • Technical Support: Delivered ongoing technical assistance to address any issues, plugin updates, or compatibility improvements, ensuring the website remains stable and secure.

Final Results and Summary

Outcomes
  • Improved E-commerce Functionality: The online store now provides a better shopping experience, encouraging more conversions.
  • Optimized Website Performance: Faster load times improved user satisfaction and reduced bounce rates.
  • Updated and Secure Platform: The WordPress system is now up-to-date, ensuring long-term stability and compatibility.
Summary

This project successfully upgraded Babinata’s website to support their e-commerce needs and enhance performance. As a business with a social mission, this project also contributes to Babinata’s ability to support the “Severozapad Fund,” ensuring their cause-driven goals are supported through a stable and optimized digital presence.