Client Overview
EZI (European Gold Infrastructure) sells investment gold, Argor-Heraeus bars and coins from LBMA-accredited refineries, at the live market price. Investment gold is VAT-exempt in Bulgaria, and orders are collected in person at one of seven offices, five in Bulgaria and two in Turkey. EZI also buys back the gold it sells.
Client’s Challenge
- A constantly moving price: gold moves every minute and shop prices had to follow.
- Different premiums: the premium depends on weight, and some products have their own terms.
- Trust: gold buyers want security, transparency and clear terms.
- In-person collection and payment at a chosen office.
Objectives
- Automatic pricing from the spot price.
- A premium design that builds trust.
- A clear ordering process with office collection.
- Two languages, Bulgarian and English.
Strategy and Solution
Research and Analysis
We mapped how each product’s price is formed, from spot price, weight and premium, and what buyers need to see to trust the shop: gold origin, terms, offices and buy-back.
Strategy
A WooCommerce shop in euros with a custom pricing module running in the background, so the team never updates prices by hand.
Implementation
- Design in Elementor Pro in gold, charcoal and ivory.
- Automatic pricing: a custom DomGrid plugin calculates price from spot price, weight and a weight-based premium table and updates it every 10 minutes.
- Team controls: price lock and per-product premium override.
- Catalogue of bars and coins with filters and search.
- Office collection with payment on pick-up.
- Two languages with TranslatePress.
- Marketing: Klaviyo, Google Listings & Ads and reviews.
- Security and GDPR: Cloudflare Turnstile and Complianz.
Ongoing Maintenance and Support
DomGrid hosts and maintains the shop, develops the pricing module and adds new products such as the Lunar Goat 2027 coins.
Final Results and Summary
Outcomes
- Prices every 10 minutes with no manual work.
- 26 products, bars and coins.
- 7 collection offices in Bulgaria and Turkey.
- A bilingual shop.
Summary
The EZI shop combines a premium look with technology that watches the market for the team: prices are always current, and customers buy gold with confidence.
