Client Overview
PinusSpa offers the phyto-barrel, a compact cedar-wood steam sauna with herbs where your head stays outside. It takes about 1 m² and runs on a standard 220 V socket. The brand also sells its own Bulgarian wild-herb blends and accessories, and the idea was born in the founders’ small mountain hotel near Sofia.
Client’s Challenge
- A new product for many people that had to be explained clearly and inspire trust.
- Two audiences: home buyers and hotels, spas and studios.
- A considered purchase: buyers want flexible payment options.
- Delivery across Europe.
Objectives
- A calm, natural design that conveys the spa feeling.
- Separate journeys for home and business.
- Card and instalment payments.
- Delivery in Bulgaria and Europe.
Strategy and Solution
Research and Analysis
We gathered the questions every buyer asks, how it works, how much space it needs, how it connects and what the benefits are, and turned them into the homepage structure.
Strategy
Two paths, For Home and For Business, built on professional product photography and real reviews.
Implementation
- Design and build in Elementor Pro in green and wood tones with professional photography.
- Online shop: WooCommerce with steam barrels, herbal blends and accessories.
- Prices in EUR and BGN during Bulgaria’s switch to the euro.
- Payments: card and 12 interest-free instalments.
- Delivery: free delivery and Econt office delivery in Bulgaria, plus delivery across Europe.
- For Business: an offer and ROI page for hotels, spas and studios.
- Reviews from customers and partners, and chat for quick questions.
- Languages: Bulgarian and English.
Ongoing Maintenance and Support
DomGrid hosts and maintains the shop and develops it with the brand.
Final Results and Summary
Outcomes
- A shop from scratch in 2025, design, build and payments by one team.
- Two clear paths for home and business.
- Flexible payment by card and in instalments.
- Sales in Bulgaria and Europe.
Summary
The PinusSpa website brings the feeling of a spa ritual online and makes buying a steam barrel easy, for the home and for business.
