Client Overview
Deca na Planina is a Bulgarian blog inspiring families to explore Bulgaria’s natural landscapes together. It offers detailed guides, hiking tips, and personal stories to encourage outdoor activities that foster connection and a love for nature among parents and children.
Client’s Challenge
The original Deca na Planina blog was functional but lacked the structure and usability needed for a growing audience. The client sought to retain its classic blog design while improving navigation, content discoverability, and features tailored to its niche audience.
Objectives
- Preserve the blog’s familiar design while enhancing user navigation.
- Improve content categorization and search functionality.
- Ease of creating and managing content.
- Introduce engaging features like the Visited Places Map to inspire exploration.
Strategy and Solution
Research and Analysis
We analyzed family and nature-focused blogs to identify trends and best practices. The aim was to enhance functionality and user experience while staying true to the blog’s established aesthetic.
Strategy
- Content Organization: Refine categories and tags for easier navigation.
- Search Features: Implement advanced filters for quick access to relevant content.
- Interactive Elements: Introduce a visually interactive Visited Places Map with detailed travelogues, photos, and icons for different activities.
- Backend Improvements: Simplify content management to reduce reliance on external support.
Implementation
- Content Structuring: Organized categories and dynamic tags to streamline the user journey.
- Visited Places Map: Developed an interactive map showcasing adventures, complete with travelogues, images, and activity suggestions.
- Development Phase: Built a custom CMS framework tailored to the client’s workflow, focusing on ease of use.
- Testing Phase: Ensured compatibility across devices and browsers.
Final Results and Summary
Outcomes
- Improved Accessibility: Users can now locate posts quickly with intuitive navigation and enhanced search features.
- Interactive Map: The Visited Places Map provides an engaging way for families to discover new adventures.
- Effortless Backend Management: The team can now add and manage blog posts without relying on external support, saving time and resources.
- User-Centered Design: Enhancements prioritize readability and usability while maintaining the blog’s traditional style.
Summary
The refined Deca na Planina blog now provides an improved experience for its audience, featuring interactive elements like the Visited Places Map and streamlined content organization. These updates position the blog as a trusted resource for family-oriented outdoor adventures while empowering the team to manage content with ease.