Client Overview
Boro Purvi is an established Bulgarian rapper with a 12-year career, more than 91,000 Instagram followers, over 45 million YouTube views and an active merch line, and until this project, no website. Everything lived on rented platform space. DomGrid built the artist’s first canonical home, merch shop included.
Client’s Challenge
- Twelve Years, No Home: The entire career lived on social and streaming platforms.
- Merch on Rented Ground: CD and clothing sales had no owned channel.
- Fragmented Story: Biography, dates and catalogue scattered across a dozen profiles.
- Promoter Friction: No single source for live dates and booking context.
Objectives
- Look Established from Launch: A full Houzez platform, not a starter site.
- Lead with the Team: Broker biographies positioning the experienced founding team.
- Generate Seller Leads: A free property valuation funnel.
- Differentiate with Tooling: Mortgage calculator plus video testimonials and video property presentations.
Strategy and Solution
Research and Analysis
We reviewed how established artists structure owned websites alongside platform presence and selected the specialised MicDrop music-artist theme as the foundation, pairing it with WooCommerce for the merch line.
Strategy
- Specialised Music Foundation: MicDrop theme by QodeInteractive built for artist sites, with Slider Revolution for the visual layer.
- Owned Merch Shop: WooCommerce selling CD albums and clothing directly.
- Four-Section Story: Music with streaming links, Live dates, Biography and Shop.
- Full Platform Integration: Spotify, YouTube, Apple Music, Bandcamp and SoundCloud all linked to the hub.
Implementation
We built the site on the MicDrop theme with Slider Revolution, implemented the WooCommerce shop for albums and merch, structured the four sections and connected all streaming and social platforms.
Final Results and Summary
Outcomes
- A Canonical Home: After 12 years, every platform now points somewhere the artist owns.
- Fee-Free Merch Revenue: CD and clothing sales flow through the artist’s own shop.
- The Story in One Place: Biography, catalogue and dates finally live together.
- Promoter-Ready: Live dates and context in one authoritative source.
- Measured Performance: As of July 2026 the live site scores 95/100 for desktop performance in Google Lighthouse, with a largest contentful paint of 1.4 s.
Summary
Forty-five million views and twelve years of releases deserved better than rented platform space. Boro Purvi now owns his stage online: the catalogue, the story, the dates and the merch revenue all run through a home nobody can algorithm away.