Client Overview
SEA2SEE is a forward-thinking initiative co-funded under Horizon Europe, focused on revolutionizing the seafood industry with blockchain technology. By enhancing traceability and promoting sustainability, SEA2SEE aims to close gaps in seafood transparency while fostering trust and adoption of sustainable practices.
Client’s Challenge
The SEA2SEE project required a comprehensive website that could communicate its diverse goals, impacts, and progress. The challenge was to effectively convey the project’s complexity to a broad audience, including market owners, fishmongers, chefs, educators, and consumers. The website needed to:
- Simplify and present detailed information in an engaging way.
- Include interactive tools and visually compelling content.
- Be user-friendly and adaptable to a variety of stakeholders.
Objectives:
- Develop a user-friendly platform that showcases project goals, impacts, and activities.
- Create pages with interactive charts and infographics to explain complex data.
- Highlight demonstration sites and the global partner network.
- Build a media section for newsletters, press releases, and public engagement.
Strategy and Solution
Research and Analysis:
We conducted in-depth research to understand SEA2SEE’s needs and target audience. Our team analyzed similar initiatives in the Horizon Europe program to identify best practices in website design and communication.
Strategy:
- Develop a custom WordPress website that is both visually engaging and easy to navigate, ensuring all key project information is easily accessible.
- Use infographics and interactive charts to present complex data in an understandable and engaging way.
- Create dedicated pages for each aspect of the project, including activities, objectives, impacts, and progression, ensuring the content is structured logically and is easy to navigate.
- Highlight the global reach of the project by designing detailed pages for demonstration sites worldwide and an interactive partner network map.
- Build a comprehensive media section to house newsletters, communication kits, press releases, and videos, ensuring these resources are easy to access and share.
Implementation:
- Design Phase: Developed wireframes and design mockups focused on clean, modern aesthetics and user-friendly navigation. The design emphasized the use of infographics and interactive elements to engage users.
- Development Phase: Built the website on WordPress, integrating custom features such as interactive charts and maps to display project data and partner locations dynamically.
- Content Integration: Worked closely with the SEA2SEE team to ensure all content was accurately presented, including detailed descriptions of the project’s activities, impacts, and objectives, as well as opportunities for involvement.
- Testing Phase: Conducted thorough testing across devices and browsers to ensure the website’s functionality and user experience met the highest standards.
- Launch Phase: Successfully launched the website, followed by continuous monitoring and minor adjustments based on user feedback.
Ongoing Maintenance and Support:
- Content Updates: Provided ongoing support for content updates, ensuring that new information about the project’s progress, deliverables, and media resources are regularly added.
- Performance Optimization: Continuously monitored and optimized website performance to ensure fast loading times and a seamless user experience.
- Technical Support: Offered continuous technical support to resolve any issues quickly and efficiently, ensuring the website remains a reliable resource for all stakeholders.
Final Results and Summary
Outcomes:
- Engaging Design: The new SEA2SEE website features a modern, engaging design that effectively communicates the project’s goals and progress. The use of infographics and interactive charts helps make complex data accessible and engaging for all users.
- Comprehensive Information: The website successfully presents a wide range of information, from project activities and objectives to results and opportunities for involvement, in a clear and structured way.
- Global Reach: The website highlights the global impact of the SEA2SEE project, with detailed pages for demonstration sites worldwide and an interactive partner network map.
- Active Engagement: The inclusion of sections for media resources, including newsletters, communication kits, and videos, ensures that stakeholders and the public can easily access and share information about the project.
- Exemplary Model: The SEA2SEE website has been recognized as an exemplary model within the European seafood sector, setting a new standard for how complex, multi-stakeholder projects can be presented online.
Summary:
This project successfully addressed SEA2SEE’s needs by delivering a modern, interactive website that effectively communicates the project’s goals, activities, and progress. The website’s design and functionality have helped to increase engagement with stakeholders and the public, positioning SEA2SEE as a leader in the European seafood sector. This case study highlights DomGrid’s expertise in developing tailored, effective web solutions for complex, multi-stakeholder projects.