Client Overview
Client’s Challenge
Exclusive Estate Bulgaria is a Varna real estate agency led by Mariya Zhelyazkova, whose credentials span management, applied psychology and real estate entrepreneurship, and Emiliyan Novkov, a German-speaking real estate management specialist. DomGrid built the agency a listing platform that leads with that expertise instead of hiding it behind a bare property feed.
- Expertise Invisible: Strong founder credentials had no platform surfacing them.
- More Than Listings: A five-pillar service offer needed presentation beyond a property feed.
- Seller Side Untapped: No funnel captured property owners looking to sell.
- Language Advantage Unused: German-speaking capability was a differentiator without a stage.
Objectives
- Lead with Credentials: Agent profiles presenting qualifications and languages spoken.
- Present the Full Offer: Mediation, legal, credit, photography and valuation as a visible service block.
- Capture Sellers: A dedicated Sell Your Property lead funnel.
- Build the Catalog: Houzez search and filtering with EUR pricing.
Strategy and Solution
Research and Analysis
We examined what differentiates newer agencies in a crowded Varna market and concluded that verifiable founder expertise and a full-service offer are the strongest available signals, so the architecture puts both ahead of the raw listing feed.
Strategy
- Credentials-Forward Profiles: Agent pages presenting qualifications and languages, including German
- Five-Pillar Services Block: The complete offer visible beyond listings.
- Seller Funnel: Sell Your Property capturing the supply side of the market.
- Houzez Foundation: Category filtering, EUR pricing and a scalable listing architecture.
Implementation
We built the Houzez platform with the credentials-forward agent profiles, five-pillar services presentation, seller lead funnel and category-filtered listing archives on Elementor.
Final Results and Summary
Outcomes
- Expertise as Differentiator: Founder credentials now work for the brand on every visit.
- Full Offer Visible: Clients see five service pillars, not just listings.
- Both Market Sides Served: Buyers browse the catalogue while sellers enter through their own funnel.
- Room to Scale: The Houzez architecture grows with the portfolio.
Summary
Exclusive Estate Bulgaria competes on what its founders know, and the platform finally shows it: credentials first, full service offer second, listings underneath. That ordering is the strategy, and the site executes it.