Client Overview
Premium New Home is a boutique real estate agency based in Sofia, founded by an experienced real estate agent who left a larger firm to launch his own business. The business quickly expanded into new locations and services, with growing demand for a digital platform to support sales, rentals, and new construction listings. DomGrid was brought in to deliver a full real estate website with custom search tools, structured content, and long-term support. The result is a scalable platform that reflects the brand’s professionalism and supports daily operations.
Client’s Challenge
- No Existing Website: The agency launched without a digital presence and needed to establish credibility fast.
- Real Estate Platform Requirements: The site had to support property listings with search filters, detailed pages, and media galleries.
- Scalability: The platform needed to grow with the business, including team profiles and new office locations.
- SEO and Structure: The client required support organizing site content for long-term visibility and performance.
- Ongoing Support: Frequent listing updates and structural changes required responsive maintenance.
Objectives
- Launch a Property-Focused Website: Build a clear, responsive site with all key real estate features.
- Enable Dynamic Listings: Integrate searchable, filterable property listings for rentals, sales, and new developments.
- Support Business Growth: Create a structure that allows for future team members, testimonials, and office expansions.
- Optimize for SEO: Provide content guidance, site structure, and technical SEO best practices from day one.
- Ensure Maintainability: Offer continuous support for updates, additions, and content management.
Strategy and Solution
Research and Analysis
We worked directly with the founder of Premium New Home to plan and implement a real estate website that could evolve with the business. We reviewed property platforms used by similar boutique agencies and analyzed how they structure listings, manage content, and support lead generation. Based on the client’s priorities, we defined a site architecture focused on flexibility, SEO visibility, and ease of content management.
Strategy
- Build for Real Estate Use: Develop a listings-first structure with dynamic filtering, detailed property pages, and categorized content for rentals, sales, and new buildings.
- Plan for Scalability: Design templates and modules that support future team members, multiple office locations, and service expansions without needing redesigns.
- Support SEO Foundations: Implement technical SEO features including clean URLs, schema markup, image optimization, and mobile responsiveness.
- Structure Trust Elements: Include modules for client testimonials, agent bios, and local knowledge to support credibility and engagement.
- Enable Internal Management: Build a backend that allows the team to create, edit, and archive listings and content without developer assistance.
Implementation
- Setup Phase: We configured a clean WordPress installation with real estate extensions, custom post types, and multilingual support.
- Development Phase: We designed and built custom templates for listings, search filters, team pages, and location-based content, all of which were aligned with the client’s brand.
- Testing Phase: We tested listing filters, contact forms, and responsive layouts across devices and browsers to confirm performance and usability.
- Launch Phase: After client review and content population, we deployed the site with hosting, security, and technical SEO settings in place.
Ongoing Maintenance and Support
- Technical Maintenance: We continue to manage updates, monitor site performance, and maintain compatibility across plugins and WordPress versions.
- Content Support: We assist with regular updates including new property listings, testimonial entries, and team profile adjustments.
- Structural Upgrades: As the business grew, we refined key sections of the site, enhanced filtering options, and adjusted the overall structure to better support expansion.
- Hosting and Monitoring: The site is hosted in a secure, monitored environment with backup management and uptime tracking included.
Final Results and Summary
Outcomes
- Scalable Platform: The site evolved from a solo-agent launchpad to a multi-agent, multi-city platform without requiring structural changes.
- Structured Listings: Property listings feature filters, categories, galleries, and clear call-to-actions optimized for user browsing.
- Established Credibility: Client testimonials, team profiles, and a consistent brand experience helped build trust from day one.
- Improved Visibility: SEO-focused structure and content support increased discoverability in a competitive search landscape.
- Ongoing Support: New features, layout updates, and listing adjustments are continuously delivered through DomGrid’s maintenance service.
Client Feedback
“Working with DomGrid was a smooth and reliable experience. Their team took the time to understand our needs, delivered quickly, and stayed responsive as our business grew. The website gave us a strong start and continues to support our work every day.”
– Plamen Klimentov, Executive Director
Summary
The Premium New Home web application gave the agency a stable foundation to grow from a single-agent venture to a multi-location real estate business. The result is a fast, maintainable, and scalable website tailored to real estate workflows. DomGrid delivered long-term value by combining technical precision with strategic flexibility.