Client Overview
Pharnetix is a Bulgarian pharmaceutical company with over 30 years of heritage in developing and distributing healthcare products. The company supplies more than 1,500 pharmacies and hospitals nationwide, combining natural and technological solutions with a strong focus on research and innovation. The new website was redeveloped on WordPress to modernize the company’s digital presence and support bilingual access in English and Bulgarian.Client’s Challenge
- Outdated Website: The previous site was dated in design, lacked mobile responsiveness, and did not reflect the company’s innovation or professionalism.
- Poor Content Structure: Product details, research, and distribution information were difficult to access and not logically organized.
- Weak Conversion Paths: Limited contact and inquiry options resulted in missed opportunities with clients and partners.
- Lack of Trust Signals: The old site offered minimal visibility for partners, testimonials, or scientific credentials.
- Bilingual Requirement: Content needed to be available in both Bulgarian and English to serve local and international audiences.
Objectives
- Redesign the Digital Presence: Deliver a modern, responsive website that aligns with the company’s brand and works across devices.
- Structure Core Content: Organize information into clear sections: About Us, Products, Research & Innovation, Distribution, Partners, and Contact.
- Improve Product Presentation: Create individual product pages with visuals, specifications, and inquiry options.
- Highlight Research and Partnerships: Showcase scientific studies, partners, and testimonials to build trust and credibility.
- Enable Effective Communication: Integrate accessible contact and partner inquiry forms to streamline client interaction.
- Support Bilingual Access: Provide full content in Bulgarian and English with consistent structure and usability.
Strategy and Solution
Research and Analysis
We worked with Pharnetix to define the requirements for a modernized bilingual website that could reflect their 30-year heritage and support ongoing product and research communication. As part of this process, we reviewed the existing site to identify gaps in usability, content presentation, and responsiveness. Benchmarking against other pharmaceutical distributors helped establish best practices for product detail pages, research presentation, and partner showcases. Based on these insights, we designed an architecture focused on structured navigation, clear product information, and scalable bilingual content management.
Strategy
- Implement Bilingual Framework: Configure a multilingual structure in WordPress to support both Bulgarian and English content with consistent layouts.
- Redesign Content Architecture: Organize pages into clear sections for About Us, Products, Research & Innovation, Distribution, Partners, and Contact.
- Develop Product Templates: Create individual product pages with imagery, specifications, and inquiry options to support B2B communication.
- Highlight Research and Innovation: Add a dedicated section to publish scientific studies and showcase the company’s expertise.
- Showcase Trust Elements: Incorporate partners and testimonials to strengthen credibility with clients and collaborators.
- Optimize for Responsiveness: Ensure all layouts adapt smoothly across desktop, tablet, and mobile devices.
Implementation
- Setup Phase: Installed and configured WordPress with multilingual support and a custom content structure tailored to Pharnetix’s requirements.
- Development Phase: Designed and implemented templates for product pages, research content, and partner sections, supported by updated visual elements and icons.
- Testing Phase: Validated responsiveness, form submissions, and bilingual content switching across devices and browsers.
- Launch Phase: Deployed the new site with domain setup, SSL configuration, and staff onboarding for internal content management.
Final Results and Summary
Outcomes
- Bilingual Accessibility: The website supports Bulgarian and English with clear language switching and consistent layout across both versions.
- Structured Content Management: Custom templates for products, research, and partner content allow the Pharnetix team to manage updates without external support.
- Improved Product Presentation: Each product has a dedicated page with visuals, specifications, and inquiry options to streamline B2B communication.
- Trust and Credibility: Research highlights, partner showcases, and testimonials strengthen Pharnetix’s reputation with pharmacies and healthcare institutions.
- Responsive Design: The site adapts seamlessly to desktop, tablet, and mobile devices, ensuring reliable access for all users.
- Secure Hosting: The site is hosted in a monitored environment with automated backups, uptime checks, and performance monitoring.
Summary
The Pharnetix website provides a modern, responsive, and bilingual digital presence that supports product distribution, research visibility, and partner engagement. By structuring content and improving accessibility, the site enables stakeholders to access information efficiently while the internal team retains full editorial control. This case study highlights how DomGrid helped a long-standing pharmaceutical company modernize through a targeted digital rebuild, strengthening trust, improving communication, and growing its presence online.