Client Overview
Bolder Group is a Bulgarian construction and investment company with more than 30 years in the sector. It designs and builds modern residential buildings and sells directly with no commission, from finding the plot to the notary deed, with interior design and turnkey finishing on request. Its projects include Zelenika, Everpark Residence, Electra and ESTELLE.
Client’s Challenge
- Hundreds of apartments: buyers needed to find an available unit by floor, size and price quickly.
- Live availability: every unit’s status changes as it is reserved or sold.
- Brokers: enquiries, viewings and customers had to be managed in one place.
- Undecided buyers who don’t know which project suits them.
Objectives
- Visual apartment selection on the building itself.
- Filterable tables for every project.
- A quiz that guides buyers to the right project.
- An internal CRM for projects, apartments, customers and brokers.
Strategy and Solution
Research and Analysis
We followed how the sales team works, from the first enquiry through viewing and reservation to sale, and how buyers compare projects and apartments.
Strategy
We connected the public site with internal work: apartment data is managed in one place and feeds the maps, tables and quiz recommendations.
Implementation
- Interactive building maps: with Image Map Pro, buyers pick a floor and an apartment on the renders of Zelenika, Everpark, Electra and ESTELLE 2.
- Filterable tables: 4 tables with 336 apartments.
- Find Your Apartment quiz: a custom DomGrid module scores answers and recommends a project based on live availability.
- Bolder CRM: a custom DomGrid plugin for projects, apartments with status (available, reserved, sold), documents, comments, viewings, customers, an activity log and an inbox for website leads.
- Broker role with its own permissions.
- Consent-based tracking: Meta Pixel and Google Analytics load only after cookie consent.
Ongoing Maintenance and Support
DomGrid hosts and maintains the site and the CRM and extends them with every new project.
Final Results and Summary
Outcomes
- 336 apartments across 4 projects, searchable by filter and on a map.
- Leads go straight into the CRM and are assigned to brokers.
- Buyers get recommendations based on what is actually available.
- GDPR-friendly tracking.
Summary
For Bolder Group we built a sales system, not just a website: buyers find their apartment visually, and the team manages availability, customers and brokers in one place.
