Client Overview
Vyarvai is a child development therapy center offering ABA therapy, speech therapy, feeding therapy and more than a dozen related modalities. Parents researching these therapies find fragmented information online, so DomGrid built the center a website designed to inform, reassure and convert research visits into booked consultations.
Client’s Challenge
- Fragmented Information: Parents researching ABA or speech therapy found scattered, confusing content online.
- Unknown New Center: A new practice with no way for parents to evaluate it.
- High-Stakes Trust Decision: Parents expect modern locker delivery and clear shipping terms.
- Research to Booking Gap: No path from reading about therapy to booking a consultation.
Objectives
- One Page per Modality: Land parents directly on the therapy they are researching.
- Answer the Trust Question: Certifications, licenses and parent stories presented upfront.
- Convert Research into Consultations: A clear booking flow at the decision point.
- Remove Practical Barriers: Directions, FAQ and everything needed to plan a first visit.
Strategy and Solution
Research and Analysis
We mapped the questions parents ask when researching child therapy and where trust is won or lost in that journey, then structured the site so every research path ends at either an answer or a booking.
Strategy
- Modality Architecture: More than twelve dedicated service pages targeting distinct therapy searches in Bulgarian.
- Trust Layer: Certifications and licenses page plus a testimonial carousel with parent stories.
- Booking Flow: Appointment booking positioned where parents decide.
- Practical Details: Public-transport directions block and FAQ reducing first-visit friction.
Implementation
We built the Elementor site with the twelve-plus service pages, implemented the booking flow, testimonial carousel, certifications page and directions block, with WP Rocket for performance.
Final Results and Summary
Outcomes
- Direct Landing per Therapy: Parents arrive on exactly the modality they searched for.
- Trust Answered Upfront: Credentials and parent stories visible before the first contact.
- Research Becomes Bookings: A working consultation funnel from every service page.
- Confirmed DomGrid Build: Attribution in the site footer.
Summary
Vyarvai turns anxious research into confident bookings: each therapy has its own clear page, trust is answered with credentials and parent stories, and the consultation is one click away. For a new center in a high-trust field, that structure is the growth engine.