Client Overview
BulCanna is a Bulgarian botanical skincare brand with the motto “Botanical Skincare, proven.” Its Ceremoné line covers face creams, serums, SPF 50+ and lip balm, and Balm 2 Calm covers balms for muscles, joints and skin recovery. The products are vegan and paraben-free.
Client’s Challenge
- Customers in many countries across Bulgaria and Europe.
- Many products: buyers don’t always know which one suits them.
- Error-free delivery: customers type their city in Latin letters, while the courier needs Cyrillic.
- Speed and SEO for a multilingual shop.
Objectives
- A shop in 5 languages.
- Help choosing a product.
- Convenient payment and delivery.
- A fast, technically clean site.
Strategy and Solution
Research and Analysis
We followed the buyer’s journey from first visit to delivery and found where an order can stall or go wrong: product choice, address and payment.
Strategy
A WooCommerce shop on the WoodMart theme, extended with custom modules for delivery, SEO and security that are checked automatically every day.
Implementation
- Design and build with WoodMart and Elementor Pro in the brand’s olive green.
- 5 languages: Bulgarian, English, Spanish, German and Russian with TranslatePress.
- Find Your Product quiz that guides buyers to the right product.
- Payments: card via the client’s bank and cash on delivery.
- Delivery: Speedy to office, address and locker, free over €55, plus Europe-wide shipping.
- Latin city names: a custom module maps cities typed in Latin letters to the correct Speedy name.
- Bundles and promotions, including buy one, get one.
- Speed: Redis, server caching and WP Rocket.
- 20+ custom modules for redirects, SEO in 5 languages, hreflang and security, with a daily automated regression check.
Ongoing Maintenance and Support
DomGrid hosts the shop and develops it closely with the client’s marketing team, agreeing every change in advance.
Final Results and Summary
Outcomes
- 5 languages with SEO in each.
- Fewer address errors thanks to Latin city recognition.
- Free delivery over €55 with three Speedy options.
- A fast shop with multi-level caching.
Summary
BulCanna got a shop that sells across Europe, helps buyers choose and works reliably in every detail, from the address to the payment.
