IndustryHealth & Beauty Websites
Year2023
Website32dentcenter.com ↗
ServicesHostingMaintenance & SupportUI/UX DesignWeb Development
Client Overview
32 Dent Center is a dental clinic in central Varna, Bulgaria, combining surgical precision with comprehensive dental care. Its team of 7 dentists offers bonding, veneers, restorations, implantology, dentures, whitening, crowns, endodontics and oral surgery.
Client’s Challenge
- A template site that did not represent the clinic.
- Many services, each needing a clear description.
- Trust: patients want to see the team and the clinic before booking.
Objectives
- A clean, bright design that feels calm and trustworthy.
- A page for every service.
- Profiles of the dentists and the clinic.
- Online appointment requests.

Strategy and Solution
Research and Analysis
We organised services the way patients look for them, from aesthetics to surgery, and defined what someone needs to see before calling or booking.
Strategy
Original photography instead of stock images, short and clear procedure texts and a booking form within reach on every page.
Implementation
- Design and build with Astra Pro and Elementor in the clinic’s blue and turquoise identity.
- Photo shoot of the clinic and team.
- 11 service pages.
- Team page with the clinic’s 7 dentists.
- Appointment form with Fluent Forms Pro.
- Reviews and gallery.
- Partner brands the clinic works with.
- Speed: WP Rocket and image optimisation.
Ongoing Maintenance and Support
DomGrid hosts and maintains the site, updates content and keeps it secure.

Final Results and Summary
Outcomes
- 100+ enquiries through the online forms.
- 11 services with their own pages.
- A visible team patients meet before their visit.
- A fast, secure site.
Summary
The new 32 Dent Center website presents the clinic as it is, modern, precise and caring, and makes booking an appointment a matter of a few clicks.
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